Urban design starts with social design. Critically evaluate this Essay

Urban plan begins with social structure. Basically assess this announcement with regards to put making - Essay Example Social structure includes the fashioner thinking of innovative plans while keeping their duty in the general public as a primary concern. The originator utilizes the structure to achieve the necessary social change. From the definitions, it is clear that there exist a connection between urban plan, social structure and placemaking. In every one of them, the originator has the client’s inclinations on a fundamental level structuring to guarantee that the needs of their customers are satisfied. Set up making, the solace and bliss of the customer is the inspiration driving its structure. In urban structure, the principle inspiration includes changing the state of towns, urban areas and towns as indicated by the detail of customers in those territories. In social structure, the architect is keen on upgrading their social obligation. In spite of this relationship, social plan isn't the first to consider while doing urban structure and placemaking. The explanation is that it is hard for occupants in a specific zone to have a similar feeling of spot (Lucas 2012). Singular customers for the various plans experience different and disconnected zones with poor connections among them. There exists a distinction between social arrangement, desires for the change is and genuine spot making limit. There is an expanding strain existing among organizers and planners worried about placemaking and an illuminated way to deal with urban structures, however they all have a less socially based plan. Regardless of that, they despite everything impact forming what can be worked through the implementation of the specialized necessities and gauges. Urban structures doesn't begin with social plan, it could begin with necessities and inclinations of the customer, which is a higher priority than social plan. In starting the social effect activity for these social originators, they need to proclaim their particular goals. The explanation is that plans and

Courage Mother and her Children critique Essay Example for Free

Mental fortitude Mother and her Children study Essay â€Å"Mother Courage and Her Children† by Bertolt Brecht occurred during the 30 Years’ War in Europe. The entire play rotated around the endurance of a lower class family, attempting to live through the unforgiving war with their container wagon business. Every scene in the play contained the variables of strict, trustworthiness, war, reliability, and family. The topic of â€Å"Mother Courage and Her Children† was maternity, because of the way that Mother Courage’s feeling of relentless business caused her become incapable to ensure her kids, which prompted their demises, disregarding her everything at long last. Mother Courage was continually working together while every one of her kids kicked the bucket during the play. This shows she was more intrigued by her business and cash than her own kids, and a case of this can be seen when her hunger for cash had made Swiss bite the dust since she took too long to even think about deciding whether to exchange her cash for her son’s life. Mother Courage was the hero in the play, while the war was the adversary. The war caused Mother Courage to put together her living with respect to it. Because of the way that they were living during a war, this caused Mother Courage to be so centered around bringing in cash, that she wound up dismissing her youngsters. It additionally made her be not able to watch her girl get hitched, since Kattrin could possibly get hitched when harmony returned and the war finished. War is likewise the foe, because of the way that is additionally caused Mother Courage to lose her children too. The play was a disaster on the grounds that in it, Mother Courage’s youngsters all died, and she was disregarded all at long last. In the play, Bretch allocated every one of Mother Courage’s kids with a â€Å"tragic flaw† because of her inability to figure out how to pick family over business. The disasters that Mother Courage’s kids endured all through the play were Swiss, with trustworthiness, Eilif, with self-importance, and Kattrin, with feel sorry for. Mother Courage needed to experience enduring of the demise of every one of her youngsters individually and couldn't take care of business. The arrangement of the play was a significant commitment to the play. The utilization of a proscenium stage was the best fit for this sort of play since it permitted the crowds to concentrate on the focal point of the phase where Mother Courage’s wagon was. Mother Courage’s family consistently moved around. In any case, their wagon was as yet positioned at about a similar spot on the stage, which tells the crowd that they were not moving anyplace in light of the fact that regardless of where they moved to, they despite everything confronted similar battles and hardships. Despite the fact that the setting for the most part continued as before from scene to scene, foundations changed starting with one scene then onto the next, which permitted the crowd to realize that the scene was occurring in an alternate area. There was quite often a similar lighting all through the entire play. The main thing that changed about the lights was the splendor; the lights were more splendid during the day and dimmer around evening time. There were a few bright lights. Nonetheless, it just showed up upon the entertainers who preceded every scene, so as to mention to the crowd what will occur in the up and coming scene. The lighting of â€Å"Mother Courage Mother and Her Children,† was not quite the same as the other play that I went to. Normally lights would go off while changing starting with one scene then onto the next, so characters had the option to jump on and off stage, so as to set up the set for the scene. Be that as it may, in this play, the lights were still on during scene advances. Bretch made pulling the wagon all through the phase as an exit and enter for every scene, which didn’t require the on-screen characters to rapidly change settings for various scenes. The foundation sound of discharges and bombs that were playing all through the play permitted the crowd to feel as though the war was really occurring during the play. The discharges sounded exceptionally noisy, causing the crowd to feel as though it was close by. Without the sounds, the crowd would not have had the option to feel the state of mind of the war. Hints of discharges added more impacts to the state of mind of war, giving the crowd a the picture of how lethal the war was. The play was a melodic play, since there were numerous parts where Mother Courage and a few artists out of sight sang and played instruments. The passageway to the play was additionally a tune that communicated the state of mind and sentiment of the war. Mother boldness sang in pretty much every scene, to communicate her sentiments. She additionally sang in the last piece of the play when Kattrin kicked the bucket. The outfits of the play mirrored the life of the characters in the play. The ensembles didn't generally tell the timeframe in which the play occurred in light of the fact that the characters were simply wearing ordinary sorts of country garments that had numerous layers, and were joined with numerous bits of texture. The characters in the play had a similar outfit all through the entire play, and this outfit indicated their destitution, yet additionally the state of life during the war, because of the way that they couldn't have garments to change into. The numerous layers of garments worn were everything that the characters claimed, and this demonstrated their battles, because of the way that they can't accepting any new garments. Generally, the play was straightforward on the grounds that it was in current English and there were no complement in the characters’ articulation, which permitted the crowd to comprehend what the characters were stating. Mother Courage battled for a mind-blowing duration with her business and youngsters, yet wound up with nothing because of the war, wherein she was preferring. The war had brought Mother Courage the business she required, yet removed her kids individually.

Romero Essays - English-language Films, Films, Romero, Scar Romero

Romero Impression of Romero At the point when the film begins, you are acquainted with just a part of the bad form that the El Salvadorians confronted. The new president should be one that was chosen into office. It was inconceivable to me that residents who were en route to cast a ballot were halted. They were just permitted to continue by foot. It is highly unlikely that any such think could happen here, in the United States. It's difficult for me to acknowledge that things like that really occurred, and still occur. The time had come to choose another ecclesiastical overseer. Different ministers chose Romero imagining that he wouldn't make any waves. This stunned me. Individuals would really use as standards for diocese supervisor whether they would cause a ripple effect. I would believe that they would need the individual in that position to be solid in their convictions. It later turned out that Romero would horrendously amaze them. This film likewise indicated an exceptionally distinctive line between the rich and poor people. It was difficult to accept that they all lived in a similar nation. The well off scarcely even treat the poor like individuals. They are only irritations that they keep away from no matter what. I realize that in America the hole between the rich and the extremely poor is wide, yet there is probably some type of white collar class, and the poor have indistinguishable rights from every other person. At the point when the guerillas began to assault the individuals, in the square when the individuals were accepting fellowship for example, Romero at long last held up. It isn't generally the spot of the Church to take a political stand, however nobody else in such an amazing position was going to bat for the privileges of the individuals being mistreated. Romero went to lengths past what anybody expected or trusted he would go to. Sadly, his bravery was not welcomed well indeed, with the exception of by the individuals he was protecting. It simply stunned me how so lid he was in what he accepted. It takes such fortitude and mind to finish the things that he did. I can't understand that it was so difficult to stroll into that jail and exit with a detainee. In the event that he had been anybody however the Archbishop, he would have been slaughtered. I think the part that caused me to understand his confidence the most was the point at which he strolled into the congregation that had been taken by the military. He just strolled directly in past the large man holding the weapon. He began to get the fellowship even while shots were being discharged. Also, after he left, he returned and offered fellowship to the group. It was simply so contacting. The individuals put stock in him as much as he put stock in what he was doing. I've never been confronted with anything close as large as the battle that the El Salvadorians were confronting. To need to live in those conditions, and to have nobody have the option to ensure you or battle for what you have f aith in. It is so inconceivable to me that they had for all intents and purposes no rights. It made me so dismal that toward the end, Romero was killed. It was actually nothing unexpected. Anybody that defended what they put stock in that was inverse of what the individuals in power were lecturing was murdered. Romero was the main individual in capacity to hold up. He was ensured for some time due to his status, however it couldn't secure him until the end of time. I realize that battles like this happen in America, yet on an a lot littler level that nobody takes note. I surmise that makes it difficult for me to imagine something like this entirely occurring. It makes me so dismal to understand that it truly did.

The Demise of 5th Grade Narrative Essay Samples

The Demise of 5th Grade Narrative Essay Samples Explanatory writing is normally used when a particular analysis is conducted. Reading though samples will lower your time later on, since you will begin writing your essay with clear understanding how to compose your own paper. Creating an outline is critical because it eases the writing process. Practice shows it to compose an essay, it's essential to have understanding of the way to structure your thoughts and samples can aid you with that. Prompts are precisely what you need if you would like to boost your writing skills. Students have a challenging time in writing if they don't have a draft or outline to follow. 5th Grade Narrative Essay Samples Options The majority of the moment, expository essays are presented by offering a selection of topics and approaches to bring up the idea. Don't introduce new information as it would result in a new discussion. Select a topic you are conversant with for you in order to talk about your very own unforgettable life experience describing in details. If you wish to simplify the procedure, you can try activities like listing, clustering, freewriting, and questioning. The 5th Grade Narrative Essay Samples Game In a nutshell, usage of writing has ever been part of our lives, and it'll continue being like that. First grade narrative writing prompts will be of the excellent use as kids usually discover that it's tricky to choose the topic. Explain why you especially delight in a specific teacher. Just open our English essay example and discover out what's written in an essay and the way that it is written. An essay needs to be clear and unbiased. It is most expedient to get started writing essays when you have read a sample of the very same sort of essay. The exact first step in writing an interesting expository essay is to select a fantastic topic. Expository essays follow the very same rules since most essays. The absolute most important feature to keep in mind when writing an expository essay is that you ought ton't write about your personal opinions. There are lots of expository essay topics to pick from. They may be selected by a student as inquiry. Essay writing is normally practiced is schools. Writing a college essay can arrive in various forms and styles based on your taste. Starting off with a substantial occurrence, discovery, or study will provide you with more points in factual research too. Naturally, this issue of an essay is distinguished in line with the students' age. The Little-Known Secrets to 5th Grade Narrative Essay Samples Cause and effect essays are written to supply an explanation of the way in which an action causes a result. Bear in mind, though you might not be crafting the upcoming great novel, you making an effort to leave an enduring impression on the folks evaluating your essay. Inside my opinion, life may exist on other planets, but we're not likely to find it rather soon. There are a fantastic number of theories concerning extraterrestrial life. 5th Grade Narrative Essay Samples - Dead or Alive? The simplest approach to set the kind of an essay is to realize the writer's point of view. Look closely at your language as it ought to be eerror-free Imagine your essay is a precious stone and create all its faces shine using an easily readable and authentic language. A significant part the narrative essay is that the writer experienced the events described. To put it simply, an expository essay explores all angles of a specific topic in a bid to teach the audience something they may not know. There are several methods about how to compose an expository essay. If you don't understand what length to pick for your essay, have a look at the term limit of our expository essay examples for college. As stated by the context, the amount of your essay can fluctuate. To compose an impressive short essay, especially during an examination, you have to be in a position to hit the question and offer a straightforward answer while at the identical time observing the proper structure of an essay. Below is a good example of how it is possible to create a crystal clear and precise outline of an expository essay example. An outline allows you to have a clear expository essay structure. Then the next step is going to be to find out more about the expository essay structure. If your essay looks choppy, correct mistakes with the assistance of transition words and phrases. Make certain you own a thesis statement and topic sentences for every single paragraph. The introductory paragraph will include a thesis statement and the theme needs to be grounded. Introduction essay paragraphs are central in any bit of writing for the reason they give readers advance details about the content and the function of the material.

The Cuban Revolutionary Movement Of Cuba - 968 Words

The Cuban revolutionary movement is still remembered today as a significant cause of what has come of Cuba today but more importantly by the people who were involved. One who played a significant role for his effort to overthrow the Cuban and Bolivian government was Che Guevara. Che Guevara became involved in political change when he was on a trip in Cuba where he met Fidel Castro. At the time, Fidel Castro wanted to overthrow the government which was under control of Fulgencio Batista. Guevara’s admiration to Castro and commitment made him his second in command. Batista fled and Fidel Castro took over, while Che Guevara worked on sparking other revolutions throughout Latin America, one in specific which would be his last, was in Bolivia. Throughout Latin America, several women were also getting involved in social movements, however, one in particular sought to make a change in Cuba and set foot into Che Guevara’s revolution movement. Haydee Tamara Bunke Bider also known as Tania worked close with Che Guevara during the revolutionary war in Cuba. Tania was an agent for the East German Ministry of State Security. Worked as a translator in the Cuban delegation, then after joined the militia. Che Guevara hired Tania to work with him on an undercover mission. She received special training to participate in the guerilla movement. While on her mission in Bolivia she took on another name hiding her identity, she was known as Laura Gutierrez Baur. Che Guevara wrote in hisShow MoreRelatedFidel Castro s Impact On The Cuban Revolution1678 Words   |  7 Pagesthe question, â€Å"How significant was Ernesto ‘Che’ Guevara in the Cuban Revolution era?† It will establish the effect Che Guevara had on the Cuban Revolution, it will compare the effect Guevara had to other leaders in the Cuban Revolution (i.e. Raà ºl Castro, Camilo Cienfuegos), it will contrast the effect Guevara had to other leaders in the Cuban Revolution, and it will consider whether Che Guevara had a significant impact on the Cuban Revolution. Based on these two sources, it can be conducted thatRead MoreLa Historia Me Absolvera also known as History Will Absolve Me1112 Words   |  5 PagesThe time of the Cuban Revolution involved a great deal of turmoil for Cuba as well as other countries around the world. In 1945, shortly after the end of World War II, the Cold War was taking off between the United States and the Soviet Union.1 Cuba was in the middle of its own war, the revolution, when they caught up in the international politics of the Cold War. The interaction between international and domestic politics played a major role in the outcome of the revolution. The result of theRead MoreThis Chapter Will Se rve To Outline The Cuban Revolution1310 Words   |  6 PagesThis chapter will serve to outline the Cuban revolution and its impact on social movements in Latin America and around the world. The two key leaders of the Cuban Revolution was Fidel Castro and Che Guevara. Their rhetoric is still regarded as inspiration to many around the world. This chapter will look at their goals and mobilization of the Cuban Revolution with emphasis on the importance of their discourse. The symbolism of Che Guevara that the revolution brought to the forefront of the imaginationsRead MoreEssay on Fidel Castro855 Words   |  4 PagesMayari, Cuba. His parents were relatively wealthy and owned a sugarcane plantation. During his childhood, he attended private Catholic Schools and graduated to attend the University of Havana in 1945. His teachers immediately noticed Fidels amazing memory, which he used to memorize entire books. At the university, he majored in law studies and became a member of several groups that opposed the Cuban regime, aiding exiles from the Dominican Republic in their political movement. The Cuban governmentRead MoreFidel Castro : The Free Encyclopedia Essay868 Words   |  4 PagesStates in 1959 17th President of Cuba In office December 2, 1976 – February 24, 2008 (Medical leave since July 31, 2006) Prime Minister Himself Vice President Raà ºl Castro Preceded by Osvaldo Dorticà ³s Torrado Succeeded by Raà ºl Castro First Secretary of the Central Committee of the Communist Party of Cuba In office June 24, 1961 – April 19, 2011 Deputy Raà ºl Castro Preceded by Blas Roca Calderio Succeeded by Raà ºl Castro President of the Council of Ministers of Cuba In office December 2, 1976 – FebruaryRead MoreThe Revolution Of The Cuban Revolution1264 Words   |  6 PagesArt in Cuba was drastically affected from nineteen fifty to nineteen sixty and changed in the years that followed because of the Cuban revolution. The oxford dictionary defines art as the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power, as well as the branches of creativity, such as painting, music, and dance. Art and its many different formsRead MoreThe Cuban Revolution : An Single Most Important Event Of 20th Century Latin America1200 Words   |  5 Pages The Cuban Revolution took place over a six-year span from 1953 to 1959. The series of armed rebellions ultimately resulted in the overthrow of the US- backed Cuban government and ushered in a new era of Communist rule. It is often cited as the single most important event of 20th century Latin America. The Cuban Revolution was derived from social unrest and consequently had a major impact on Cuba’s domestic and foreign affairs most notably the installation of a communist government that still rulesRead MoreEssay on The Cuban Revolution773 Words   |  4 PagesThe time of the Cuban Revolution was a great deal of turmoil, not just in Cuba but in almost every corner of the world. It was 1945, shortly after the end of World War Two, and the Cold War was taking off between the United States and the Soviet Union. Cuba, in the middle of its own war, was caught up in the international politics of the Cold War. The interaction between international and domestic politics played a major role in the outcome of the revolution. The result of the revolution left FidelRead MoreCuba And Its Effects On America969 Words   |  4 Pages The history of Cuba has gone through many dramatic changes affecting not only the economy but the citizens as well. On January 1st, 1969 Dictator Fulgenico Batiste (Fidel Castro) fled the Island of Cuba, with his revolutionaries seizing control with the U.S backing the situation. This caused chaos and excitement in Havana, rumbling the idea of anti-americanism. This relates back to the conflict theory, as this had a great impact on the citizens of Cuba, causing more hate on america and itsRead More Cuban Revolution Essay945 Words   |  4 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Fidel Castro, inspired by Josà © Martà ­ who first dreamt of a Cuban Revolution who died a martyr before he could succeed, wanted to overthrow the corrupt government under Fulgencio Batista. Castro gathered an army of revolutionaries known as the Fidelistas who were driven by nationalism, idealism, patriotism, and the thought of possibly becoming a martyr, a historical glory of Cuba. The result of this revolution in Cuba was an overthrow of the government and the start of a Communist state

Who Killed King Duncan in William Shakespeares Macbeth Essay

Who Killed King Duncan in William Shakespeares Macbeth Who was too blame for the Murder of King Duncan? There are four major factors in the murder Lady Macbeth, Fate, the Witches and Macbeth himself. Macbeth himself committed the murder of Duncan so of course has some of the blame for the murder. His ambition and his thrust also made him do the crime. For Macbeth when the bait was dangled in front of him he could not resist taking a bite for when he knew that he had been made Thane of Cawdor and one prophecy had come true he wanted the next prophecy to also be true. At the point Macbeth is told he will be Thane of Cawdor by the witches there is dramatic irony because the audience already†¦show more content†¦Lady Macbeth hiding behind her faÃÆ' §ade of beauty and simple minded charm, when underneath she is a woman who can seize the moment, the time, a cold blooded killer. The witches also hide behind something, they refuse to hide themselves so they place hidden meaning in their words. Deceiving and destroying they are in essence everything a witch was at the time the play was written. Lady Macbeth is one of the main factors in Duncans murder as she consistently rips Macbeth apart and originally put the idea into Macbeths head. She consistently criticizes Macbeth and puts him down. When Macbeth originally writes to Lady Macbeth telling of the Witches and their prophecies she is full of an intense ambition and when she hears of King Duncans visit she is teeming with an awesome desire and urge to be Queen. She calls upon the witches of whom she has never seen nor heard speak and she tells them to fill her to the brim with evil. Later on in the play (Act 1 scene 7) when Macbeth flinches from killing Duncan, Lady Macbeth says Does unmakeà ¢Ã¢â€š ¬Ã‚ ¦ done to this lines 54-59 she says that she would rather batter her childs brains out just after it has suckled from her. This shows how far she wishes to go to reach her ambition. The witches are also to blame for putting the ideas and aspirations into Macbeths head. They manipulate him like a puppet using him for their ownShow MoreRelatedThe Real Macbeth 897 Words   |  4 PagesWilliam Shakespeare wrote many plays in his lifetime based on historic events that he had researched using a history books from various authors. One of these many plays are the Tragedy of Macbeth, which Shakespeare did his research from the Chronicles of England, Scotland, and Ireland by Raphael Holinshed. Shakespeare stayed true to the history retold by Holinshed in his play Macbeth, but unfortunately Holinshed’s Chronicles of England, Scotland, and Ireland contained false information. Since someRead MoreAltering Reality1114 Words   |  5 Pagesand places. One author who practices this method of writing is William Shakespeare. In Shakespeare’s The Tragedy of Macbeth, many similarities and contrasts of historical accounts are used to fuel the drama’s storyli ne. This is very apparent amongst the play’s characters, events, and settings. Shakespeare begins his historical references with the use of well-known historical characters. Two of the play’s main characters are two rivaling Scottish kings, Duncan I and Macbeth. Shakespeare does an excellentRead MoreMacbeth Abuse Power Essay1608 Words   |  7 PagesMacbeth: The Abuse of Power In William Shakespeare’s tragedy of Macbeth, a Scottish noble along with his wife Lady Macbeth, crave absolute power, which prompts them to do terrible deeds that eventually lead to their demise. As well as the malicious rulers, we have those who have authority, but use their power in beneficial ways, portraying them as just rulers. The play displays the fair ruling ways of King Duncan; the kind heart of Macduff; the mischievous and abusive actions of Lady Macbeth; theRead MoreThe Butcher and His Fiend Like Queen in William Shakespeares Macbeth765 Words   |  4 PagesThe Butcher and his Fiend like Queen in William Shakespeare’s Macbeth Introduction At the end of William Shakespeare’s Macbeth, Malcolm refers to Macbeth and Lady Macbeth as: This dead like butcher and his fiend like queen, when he was crowned as new king of Scotland. In Malcolm’s eyes, the Macbeths are just that, cruel murderers who stole away the throne from him and his father. A butcher can be described as someone who kills, or have people killed unnecessarily or brutally. A fiend can beRead MoreSimilarities Between the Philosophies from Machiavellis The Prince and the Characters from Shakespeares Macbeth646 Words   |  3 Pagesto be feared than loved, but that one should avoid being despised and hated. With these concepts at hand we can compare these philosophies to one of Shakespeare’s most famous plays Macbeth. This play can be analyzed through two important characters Macbeth and Duncan. They both have their own tragic flaws and how they came to power. But Macbeth had gained his title illegitimately. Before comparing the two characters to Machiavelli’s Prince, we must understand Machiavelli’s views on the subjectRead MoreEffects Of Deception In Macbeth848 Words   |  4 Pages William Shakespeare’s ‘Macbeth’, first performed in 1606, is a play which demonstrates the psychological and physical effects that come on those who are greedy and selfish and seek power. Macbeth, a brave Scottish general, receives a prophecy from three witches stating he is to become king. Consumed by ambition, and supported by his wife, Macbeth murders King Duncan, and takes the throne for himself. Once King, his paranoia forces him to commit more murders to hide the fact he killed King DuncanRead MoreMachiavelli ´s Principle in Macbeth by William Shakespeare Essay1648 Words   |  7 PagesTHESIS STATEMENT Macbeth, by William Shakespeare, applies the Machiavellian principles of how princes should properly conduct themselves which is directly applied through Duncan, Macbeth, Lady Macbeth, and Malcolm. PURPOSE STATMENT Through analytic research, this paper will examine, as well as, compare and contrast the Machiavellian principles to the characters in Macbeth. The focus will include the influence of his principles, how they affect the characters, behaviors, and if they fit the descriptionRead MoreTheme Of Supernatural In Macbeth773 Words   |  4 PagesIn William Shakespeares Macbeth, the supernatural and the role it plays in motivating characters is present throughout the duration of the play. The supernatural causes conflict in the play and the prophecies from the witches in act one is the inciting action. The apparition, Banquos ghost, and the dagger are examples of how the presence of the supernatural causes conflict. The theme of the supernatural causing conflict in Macbeth plays an important role in the plot of the play. The witches in MacbethRead MoreWilliam Shakespeare s Macbeth As A Tragic Hero985 Words   |  4 PagesWilliam Shakespeare’s Macbeth (published 1623), a masterpiece, because of the number of issues it deals with in society both in Shakespeare’s time and modern society. He is regarded as the greatest English playwright of all time and has written many magnificent plays over the course of his lifetime. Shakespeare’s plays are still significant today as they cover many issues that we continue to face, such as racism (Shylock in Merchant of Venice), love (Romeo and Juliet), and the mysterious supernaturalRead MoreMain Meaning Of Macbeth1319 Words   |  6 Pages William Shakespeare has written many popular tragedy plays, one of which is Macbeth. Macbeth is the story about a man named Macbeth. Macbeth is full of emotion and deep meaning. Macbeth is a story of a man who drove himself crazy with his own ambition and greed. This play is set in medieval Scotland and is partly based on a true historical account that shows the bloody rise to power, and the tragic downfall of the warrior Macbeth. It is also timeless because it depicts how mans conscious decision

Business and All free essay sample

Using published reports, select two CEOs who have recently made public statements regarding a major change in their firm’s strategy. Discuss how the successful implementation of such strategies requires changes in the firm’s primary and support activities. 2. Select a firm that competes in an industry in which you are interested. Drawing upon published financial reports, complete a financial ratio analysis. Based on changes over time and a comparison with industry norms, evaluate the firm’s strengths and weaknesses in terms of its financial position. . How might exemplary human resource practices enhance and strengthen a firm’s value-chain activities? Using the Internet, look up your university or college. What are some of its key value-creating activities that provide competitive advantages? Why? 1. It was Mark Thompson, the former B. B. C. boss who has alreadyweathered an international media scandal  and a  closely-watched round of newsroom downsizing  since becoming the Times Companys new chief executive in November. I took this job not just because Ive been a devoted user of  The New York Times  for many years, but because I believe its one of a handful of global news brands that can not just survive, but thrive in this digital era, he said in the first public comments about his new gig. But if  Times  watchers were expecting any big newsmaking revelations about the future of the company and its venerable flagship, they probably hung up the phone feeling a bit disappointed. Thompson, who in his role as successor to Janet Robinson will be expected to steer the  Times ongoing digital expansion in the face of sinking print revenues, said hes already at work on a new strategy for the company. The specifics however are scarce. He mentioned building up the  Times portfolio of paid digital products and developing its nascent conference business, as well as ramping up mobile and video efforts while growing internationally. (Nothing we havent already heard. ) But thats about it. Ill have much more to say to you on our next earnings call in April, he said. In the meantime, we can assume Thompson is staying the course that chairman Arthur Sulzberger Jr. , in his temporary role as interim C. E. O. ,  spent most of 2012 laying out for him: A consolidation of resources around the  Times core editorial brand as the mothership becomes smaller and more focused. Financially, the Times Company is already beginning to taste the fruits of those efforts. It reported improved fourth-quarter results today, with net income up 200 percent to $176. 9 million from the same period a year earlier. Executives attributed the improvement largely to the sale of About. om, the online resource unloaded by the Times Company in September. Previously, the company had sold off its group of more than a dozen regional newspapers. (It still owns  The Boston Globe  and  The International Herald Tribune. ) But there was another bit of sunshine in todays earnings report: 640,000 paid digital subscribers to theTimes  and the  IHT, an increase of 13 percent since the end of the previous quarter. Its an absolute key focus, said Thompson of the digital strategy, which is so far seen as a thriving experiment in getting readers to pay for content that used to be free. In 2012, money derived from circulation surpassed that of advertising for the first time thanks to the addition of those paying to read the  Times  and its affiliated publications on web browsers and mobile devices like smart-phones and tablets. Fourth-quarter circulation revenues were up 16. 1 percent. Asked on the call whether the  Times  might start charging more for digital subcriptions, Denise Warren, general manager of nytimes. com, said the company was evaluating the price structure but weve made no decisions at this time. She also said theyre exploring both a premium digital product and an entry-level one. (Perhaps the  college-friendly  NYT Junior that  Nat Ives of  Ad Age  caught wind of? ) If successful, such initatives will help mitigate the reality that print advertising revenues, long the key to a newspapers balance sheet, are declining at a steady clip—5. 6 percent year-over-year in the case of theTimes fourth quarter. The  Times  fiscal year for 2012, though, had 53 weeks compared to 2011, and that extra week fell in the fourth quarter. Excluding the additional week, according to the earnings release, estimated print and digital advertising revenues decreased 10. 2 percent and 1. 7 percent, respectively, largely due to the uneven economic environment, ongoing secular trends and an increasingly complex and fragmented digital advertising marketplace. Analysts dont expect print fortunes to improve this year as buyers, particularly the types of tony national brands that contribute the lions share of  Times  advertising dollars, continue moving to other platforms. The big picture for me is how well they can be a national and a global ad player, said Ken Doctor, a media analyst with Outsell, in an interview with Capital earlier this week. Thats the question for Mark Thompson. On the bright side, even as the  Times  trims its newroom and other areas in an effort to save money (it recently  negotiated more than 20 buyouts and a handful of layoffs), it has a long way to go before its journalistic muscles atrophy to the extent of papers like  The Los Angeles Times  and  The Baltimore Sun. In short, their newsroom is still the gold standard, said Doctor. They still have more than 900 people. Even at 700, not that we want to think of them losing a couple hundred more people, they would still be far and away a major news source. (Doctors  reaction  to todays results, by the way: Unsteady as she goes. The Times, at the beginning of 2013, isn’t being pushed backward; it’s just not making much forward progress. ) Ed Atorino, an analyst with Benchmark, thinks theres still more fat to trim. They have no choice, he told Capital. I understand they have a wonderful staff and Arthur Sulzberger Jr. s trying to ease the pain, but sooner or later theyre gonna have to fess up. Atorinos advice for Thompson: Hes gotta get tough and cut costs. Thompson, for his part, seems open to that. We believe some cost-cutting is inevitable and necessary, he said in his prepared remarks, adding a caveat that may lend some comfort to the reporters and editors at 620 Eighth Avenue: We will work hard to maintain a sizeable and robust newsgathering operation. sks customers to come back to the department store, alluding to heavy losses suffered from sweeping changes made by ousted CEO and former Apple executive Ron Johnson. The 30-second spot, posted to the companys Facebook and YouTube pages, atones for the recent changes believed to be the reason for a steep decline in sales, which resulted in a $12. 99 billion year-over-year decline in revenue for fiscal 2012. During his tenure at JCPenney, Johnson, who was the driving force behind Apples hugely successful brick-and-mortar Apple Store retail chain, made a number of substantial tweaks to the department stores business model. The initiatives, such as bans on sale pricing aut of cash needed to fund its overhaul. One of the big mistakes was perhaps too much change too quickly without adequate testing on what the impact would be,†Ã‚  said Bill Ackman, the principal shareholder of JCPenney’s and the driving force behind Johnson’s recruitment. After staunchly backing Johnson through the early setbacks, he now conceded that the turnaround effort had been â€Å"very close to a disaster. † Ackman regularly said that they were willing to wait for the turnaround to start getting traction. But the bleeding was too much and now Johnson is gone. Back to business as usual? What now? JCPenney’s board has reinstated the previous CEO, Myron Ullman. Hedge-fund manager David Tawil likened the change to â€Å"Elon Musk announcing that Tesla (the maker of electric cars) is changing gears and will now focus on gas-powered vehicles†. And hiring the previ The company’s aggressive discount practices had not only cut into pricing power, they had also diminished the brand in consumers’ eyes. Tired old stores didn’t help. Then, as now, rivals like  Macy’s  were taking away Penney’s business. The previous strategy was a losing proposition in 2011 and it’s still a losing proposition today. The immediate priority for JCPenney is survival. It has to stop the bleeding and have enough financial room to make some choices. Going back to what it was doing before, as some analysts suggest, is not a viable option. What other strategic options are available? Shopping as cheap fun? One possible strategic option would be to transform JCPenney into an organization where shopping is cheap and fun: For instance,  Carol B. Phillips, marketing instructor at the University of Notre Dame’s Mendoza College of Business, says: â€Å"JCP’s CEO Ron Johnson was †¦ clueless about what makes shopping fun for women. It’s the thrill of the hunt, not the buying. If it was just about buying, we’d all go to Amazon and take what was offered†¦ women love to shop and deals are what make the game worth playing. Customer insights don’t have to be deep and mysterious to be powerful. Sometimes they are as obvious as ‘shopping is fun. ’ It took billions of dollars of lost sales, lost market cap   and over a year of embarrassing ams have joined Yahoos mobile organizations in the Sunnyvale and New York offices, the latter of which is run by Robbie Stein, who headed up Stamped. While the startups have a range of expertise and backgrounds, the broader goal is to help improve Yahoos products. Meyer wants to move toward  her ultimate goal  of making Yahoo part of our everyday routines again by building mobile-friendly services that are more personalized to users. We have all of the content that people want on their phone, we have these daily habits, Mayer said in an interview with  Bloomberg Television  earlier this year.

A Sound of Thunder Essay free essay sample

Imagine going back to time in a time machine to hunt one of the biggest creatures of all time, a Tyrannosaurus Rex. You would think that a person is out of his mind. Ray Bradbury’s plot makes us wonder in our minds which leads us to hints and makes us foreshadow that something bad is going to happen next. The short story A Sound of Thunder by Ray Bradbury uses imagery, and tone to create the mood of hair-raising, nightmare, and seriousness. The imagery in the story supports the mood of hair-raising by describing the jungle and everything in it. The fog that enveloped the machine blew away and they were in an old time. The author describes it to us making us think something horrible is going happen. The author says â€Å"the jungle was wide full of twittering, rustlings, murmurs, and sighs,† this sentence helps us know what the jungle looks like which is hair-raising. We will write a custom essay sample on A Sound of Thunder Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He describes the jungle as broad also and it is an entire world forever and forever. The way the author describes the dinosaurs makes it hair-raising, â€Å"its armored flesh glittered like a thousand green coins. â€Å"The coins crusted with slime, steamed. † The author uses imagery to help us create the mood of hair-raising. The use of tone supports the mood of seriousness by Travis telling Eckles not to get out of the â€Å"Path†. By Travis telling Eckles not to get out of the path so many times the reader can foreshadow that he might step off and he might change the future. They tell Eckles to shoot on the red paint on the dinosaur and nowhere else because the one they kill is the one that is close to its natural death. Travis uses a serious tone after they almost got killed by Eckles and says â€Å"this fool nearly killed us. † The use of a serious tone lets the reader predict something bad is going to happen. The author did a good job by letting readers foreshadow by the characters’ hints in the story. Through the use of tone the reader could feel the mood of seriousness because how Travis tells Eckles not to step outside of the path and not to shoot dinosaur that isn’t marked with paint. By reading this story it tells the readers that if you do not listen and change something there will be consequences. In conclusion, the short story A Sound of Thunder by Ray Bradbury uses imagery, and tone to create the mood of hair-raising, nightmarish, and seriousness. Through the use of imagery the reader was able to create the mood of hair-raising, when he describes the dinosaur so hauntingly. Through the use of tone the reader thinks the mood of seriousness because how he uses dialogue in this story.

Essay on How marketing strategy can build customer loyalty

Essay on How marketing strategy can build customer loyalty Essay on How marketing strategy can build customer loyalty Essay on How marketing strategy can build customer loyalty  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Today the hotel industry is considered to be a global industry because customers and producers can be found in all parts of the world. For many customers, such services and hotel facilities as guestrooms, restaurants, bars, spa centers and a wide range of wellness services are â€Å"no longer considered a luxury† (Carev, 2008, p. 10). Marketing strategy aimed at building customer loyalty plays an important role in the hotel industry. Researchers believe that â€Å"in the last decades, demand for supply of hospitality services beyond that of traditional services intended for travelers have escalated the growth of the hospitality industry globally, leading to intense competition in the marketplace† (Carev, 2008, p. 11). Recent studies of the effectiveness of the hotel industry point out to the fact that it is necessary to improve loyalty of customers by â€Å"promoting interpersonal service encounters to build long-term relationships between customers and hotels† (Wang, 2007, p. 23). Today researchers provide massive opportunities for the successful marketing operations in the hotel industry. Hotel organizations face considerable challenges caused by the increased rate of competition. According to researchers, â€Å"competition has major implications for the customer, providing increased choice, greater value for money and augmented level of service† (Carev, 2008, p. 11). This study discusses how marketing strategy can build customer loyalty in the hotel industry.Research objectives  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The major research objectives include:To explore the role of marketing strategy in building customer loyalty in the hotel industry;To assess the proper strategies aimed at expanding customer loyalty;To find the proper ways to measure customer loyalty in the hotel industry.Rationale of the studyThis study is focus ed on exploring one of the most significant issues in the hotel industry marketing – the role of customer loyalty in the hotel industry. Marketing strategy can effectively build customer loyalty, providing benefits to customers and making hotel organizations more appealing due to price discounting. Hotel organizations should be focused on the delivery of high quality services to ensure customer satisfaction, which has a strong impact on the loyalty of customers (Liu, 2008).Definition of the key termsCustomer loyaltyCustomer satisfactionCustomer valueLiterature review  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This section reviews the literature on the role of marketing strategy in building the loyalty of customers in hotel industry. Marketing strategy specially developed for customer loyalty programs in the hotel industry guarantees success if the loyalty of potential customers is properly measured and expanded.Building customer loyalty is crucial in the successful implement ation of marketing strategy in the field of hotel industry. According to researchers, â€Å"since the beginning of the 1990s, customer loyalty has gained importance both in relationship marketing research and in business†(Cahill, 2006, p. 6). In the hotel industry, the loyalty of customers can be attributed to the increased role of changing competition environments. Marketers should assess the potential value generated by the loyalty of customers (Cahill, 2006). In other words, they should assess how loyal are the consumers of their products and services. The relationship marketing approach allows finding the proper strategies to expand customer loyalty (Cahill, 2006).Besides, it has been found that there is a close relationship between customer loyalty and the organization’s profitability. As a result, marketing strategy plays an important role in building customer loyalty, which affects the hotel organization’s profitability (Carev, 2006). Researchers state th at â€Å"when a company retains just 5 percent more of its customers, profits increase by 25 percent to 125 percent† (Carev, 2006, p. 3). Marketers need the appropriate information to develop effective marketing strategies aimed at loyal customers.In addition, customer loyalty can be recognized as the key factor in the development of any business organization.   Kandampully and Suhartanto (2000) explore the relationship between customer loyalty, customer satisfaction, and the company’s image. The researchers have identified the key factors of the company’s image and customer satisfaction that have a positive relation to the loyalty of customers in the hotel industry (Kandampully Suhartanto, 2000). They provided the information taken from the chain of hotels located in New Zealand. It has been revealed that â€Å"hotel image and customer satisfaction with the performance of housekeeping, reception, food and beverage, and price are positively correlated to cus tomer loyalty† (Kandampully Suhartanto, 2000, p. 346).It is very important to understand that in order to expand customer loyalty, it is necessary to increase customer satisfaction. According to researchers, â€Å"low quality service leads to low satisfaction, discouraging guests form returning†(Carev, 2006, p. 1).   Actually, this assumption is taken into consideration by many hotel owners who are focused on expansion of loyalty (Carev, 2006). In other words, a hotel organization should provide high quality services to gain customer satisfaction and expand customer loyalty. Researchers suggest that hotel managers and hotel executives should use the proper strategies to influence the quality of services, brand loyalty, brand image and brand awareness in the hotel organizations, taking into consideration the relations between customer loyalty and brand equity (Kayaman Huseyin, 2007).In addition, hotel organizations aimed at expanding customer loyalty have more chance s to avoid certain challenges caused by competition. Service quality is the key factor that helps to expand the loyalty of potential customers. Hotel organizations provide effective loyalty programs that can be viewed as marketing strategy aimed at enhancing customer loyalty (Kayaman Huseyin, 2007; Wang, 2007). According to researchers, â€Å"corporate image is influenced both by service quality and customer satisfaction, which in turn influences customer loyalty† (Kandampully Hu, 2007, p. 434). In other words, the key to expanding customer loyalty is to foster the image of the hotel organization through improved service quality and an increased number of satisfying customers (Kandampully Hu, 2007).Measuring loyalty stands for measuring the loyalty factors that includes the following aspects:saying positive things about the hotel;recommending the hotel to other customers who need the advice in this field;encouraging other customers to use the services of this hotel;conside ring the hotel the best option to buy services or products;maintaining business relationships with the hotel in the next years (Carev, 2008, p. 16).As customer loyalty helps to protect the hotel organization from the effects of direct competition, measuring loyalty guarantees positive outcomes. It is very important to place emphasis on the dynamism of competition forces to assess customer value and its impact on the loyalty of customers. In general, marketers can measure customer loyalty by assessing the intention of customers to repurchase the services provided by the hotel organization, as well as by assessing customer satisfaction (Brennan et al., 2010; Carev, 2008). Those hotel organizations that are aimed at measuring the loyalty of their customers are focused on measuring customer satisfaction (Pearson, 2012). In some cases, they may face serious challenges because customer satisfaction is considered to be â€Å"the Trojan horse of loyalty† (Pearson, 2012, p. 56).   H otel organizations should develop the proper marketing strategy that will make investment in the so-called loyal customers, who will promote enduring relationships in the field of the hotel industry (Pearson, 2012). Besides, customer loyalty can be measured by â€Å"environmental attribute, managerial attribute and social attribute† (Liu, 2008, p. 49). These attributes give explanation to customer behavior and the intention to repurchase products and services. Marketers should take into consideration the changing tastes of customers in order to improve the quality of products and services (Liu, 2008).Marketing strategy should be focused on building the relationship with customers. According to recent research â€Å"inspired by the airlines’ success, most major hotel chains have developed loyalty programs that reward customers for repeat business†(Hu et al., 2010, p. 128).   The effectiveness of reward programs in building the relationships with loyal customers help to alter certain patterns of their behavior. The timing of rewards has a strong impact on customer loyalty for the hotel industry due to the moderated customer satisfaction (Hu et al., 2010).Research questionsThere are several research questions that help to discuss the importance of customer loyalty in the hotel industry:Is customer loyalty really critical to doing a successful business in the hotel industry field?What value does a satisfied customer may return to the hotel organization?Critical discussion of data /evidence required  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The key factors that influence the development of customer loyalty in the hotel industry should be properly assessed. It has been found that the most important determinant for customer loyalty is customer satisfaction (Carev, 2008, p. 10). The main issues for the discussion should be focused on quality of services which may encourage customers’ satisfaction and make customers perform the repeating visits to the same hotel organization (Rosenbaum et al., 2005). The required data or evidence is valid and can be effectively used in the research. Critical review of different studies on the role of marketing strategy in building customer loyalty has been done based on the useful evidence-based sources.

Auditing Essay Example | Topics and Well Written Essays - 2500 words - 1

Auditing - Essay Example ial statement users perceive the auditors responsibilities to be and what the auditors believe their responsibilities entail is referred to as the expectation gap (McEnroe & Martens, 2001). This paper discusses different issues concerning the expectation gap by describing and analyzing the subject. The methodology, process and final output of the auditing process which auditors report remained relatively the same for the 40 year period starting in 1948 until 1988 (Strawser, 1990). During this period the users of the financial information complained a lot about the independent auditor’s report because they were not consistent in their message and their reports were at time interpreted differently by different users of a same report, a situation which should never occur since the accounting profession is based on reliability, consistency, reassurance and equal standards within the work that is performed. One of the first major breakthroughs regarding the expectation gap occurred in 1978. In that year the Cohen Commission identified several possible deficiencies in the auditor’s report which were hindering communications between the auditors and the users of the financial statements (Strawser, 1990). Some the areas which the Cohen suggested that improvement was need ed were: The auditors’ report has always been important since it provides valuable information regarding the validity of public financial information reported by companies. During the 1980’s and early 1990’s the globalization movement and the birth of the information age created a greater urgency to deal with the auditing expectation from private and public institutions. The globalization movement brought enormous opportunities for greater investments due to the free trade possibilities that came with it (Kasapidis, 1999). During this period a lot more individual and institutional investors needed the information to make reliable decisions on domestic and foreign investments. The auditing

Churchill, Hitler, and the unncessary war Essay

Churchill, Hitler, and the unncessary war - Essay Example The Treaty of Versailles, and the punitive damages enforced against Germany, should stnad for nothing. Patrick Buchanan's book does its best to dismiss this complacency and show how British policymakers committed a number of blunders which led to the possibility of war becoming much more likely. One of the chief culprits of those blunders was Winston Churchill, largely lionized today. Throughout this insightful and instructive book, Buchanan takes on conventional wisdom and scores point after point. Buchanan is best known as a conservative commentator in the United States. He has also run for president previously. He represents a Washingtonian wing of the Republican party, one which holds to the first president's most famous line: â€Å"Avoid foreign entanglements.† Buchanan is an ardent critic of American wars overseas and believes many of the conflicts which the U.S. has been involved in in the 20th century have been largely avoidable and unnecessarily costly. As such, he is known as an isolationist, and this book confirms that fact. Buchanan draws on a wide reading of historical documents to make his point in this book. In his view, World War I was unnecessary, and partly caused by the British government's haughty behaviour towards to the Kaiser (Buchanan, 10). Likewise, the Second World War was unnecessary. ... Buchanan takes an unconventional view on both the Kaiser and Hitler, but especially on Churchill who is often seen today as a secular saint. Much of the Churchill worship focuses on his oratory during the attacks on the United Kingdom. There can be little doubt that these were stirring performances and that the man was an articulate and excellent speaker. For example, one of his most famous radio addresses went as follows: We shall go on to the end, we shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender, and even if, which I do not for a moment believe, this Island or a large part of it were subjugated and starving, then our Empire beyond the seas, armed and guarded by the British Fleet, would carry on the struggle, until, in God's good time, the New World, with all its power and might, steps forth to the rescue and the liberation of the old (Churchill) This is stirring stuff. It inspired millions of Britons not to give up and to continue fighting in the Battle of Britain. It is clear that the man who had ordered the senseless slaughter at Gallipoli in the First World War, was a fine speaker. But strategically he was a poor thinker. He had wanted war for a long time and thought of himself as a warrior (Buchanan, 281). As Buchanan makes clear, he lead Britain into a disastrous war with Germany. By the end of the Second World War, Britain was so bankrupt it had to give up much of

Locke on Language Essay Example for Free

Locke on Language Essay John Locke (1632-1704) is a great influential British philosopher, reputed by many as the first of the great English empiricists. He offered a comprehensive philosophy of language as well, which was the first of its kind in modern philosophy. In line with Descartes, he pushed reason to the forefront as a tool of philosophical enquiry and opposed authoritarianism and blind acceptance of dictates of religion or superstitions. Lockes masterpiece, An Essay Concerning Human Understanding, concerns itself with determining the limits of human understanding and the legitimacy of knowledge claims. Specifically, Book III of the work investigates into language and its importance in the process of knowledge and epistemological enquiries. Let me brief the main aspects of his approach to language and the context from which it evolves out. Body of the Essay (Lockean Enquiry into Language) In the four Books of the Essay, Locke considers the sources and nature of human knowledge and as a part of it he takes up a study of language. (An Essay Concerning Human Understanding, Locke, 1. 1. 7. , p. 47). Against Descartes, he claimed, that mind has no innate ideas (primary notions or inborn ideas). Human mind is a tabula rasa (clear slate) and experiences write on it. In holding this view he subscribes to the axiom of empiricism that ‘there is nothing in the intellect that was not previously in the senses’. Ideas are but materials, out of which, knowledge is constructed. Neither speculative or innate moral principles, nor ideas, such as God, identity, etc. , are there in the mind of the new-born. ‘Children and the idiots prove it’, Locke says. His theory of substratum and substance, and the distinction he makes between primary and secondary qualities are all someway connected to his theory of language. The distinction between real essences and nominal essences, which he makes, stems from his theories of substance and qualities. It seems Locke holds some version of the representational theory of perception, though some scholars dispute it. Locke is not at all skeptic about substances as did Hume. Since Berkeley, Locke’s theory of the substratum or substance has been attacked as incoherent. Since we have no such experience of such an entity there is no way to derive such an idea from experience, his critics argue. (cf. I. IV. 18. p 95) The real essence of a material thing is its atomic constitution. The atomic constitution is the causal basis of all the observable properties of the thing. If the real essences were known all the observable properties could be deduced from it. These real essences are quite unknown to us according to Locke. Ayer interprets: ‘substance in general’ means whatever it is that supports qualities, while the real essence means ‘the particular atomic constitution lying behind observable qualities. Ayer treats the unknown substratum as the same as real essence. This interpretation eliminates the need to explain particulars without properties. But it is to be accepted that such reductionism lacks textual support from Locke and it conflicts some of Locke’s own positions according to some critics. A theory of meaning (semantic theory) is central to any philosophical account of language Locke also develops one when he claims that our words (general terms) refer to our (abstract) ideas. Abstract ideas and classification are of central importance to Locke’s discussion of language. Words that stand for ideas can be distinguished as ideas of substances, simple modes, mixed modes, relations etc. Not all words are ideas, for example, particles that relate. In his analysis of language, Locke gives more attention to nouns than to verbs (II. 7. 1. p 471). Though Locke’s main semantic theory claimed that â€Å"Words in their primary or immediate signification signify nothing but the ideas in the mind of him that uses them†, it was vehemently criticized as a classic blunder in semantic theory. For J. S. Mill, Locke seems not distinguishing the meaning of the word from its reference. But as Norman Kretzmann rightly points out Locke distinguishes between meaning and reference (Tipton, 1977, pp. 123-140). In Locke’s discussion on substances, he says, physical substances are atoms and things made up of atoms. But we have no experience of the atomic structure of horses and tables. Horses and tables are known through secondary qualities such as color, taste, smell etc and primary qualities such as shape and extension. Hence he held that real essence cannot give meaning of names. Ordinary people are the chief makers of language, he believed. Conclusion Locke brought in a tradition in language theory that influenced James Campbell and I. A. Richards, rhetoricians like Edward P. J. Corbett, Condillac, Saussure and structuralists like Claude Levi-Strauss. Linguistic philosophy (logical positivism, logical atomism and so on) in 20th century had something to respond to Locke if not to receive from him. However, I wouldn’t reckon Locke as a linguist than an empiricist. References Locke, John (1995) An Essay Concerning Human Understanding. Aemherst, New York: Prometheus Books. Kretzmann, Norman (1977) â€Å"The Main Thesis of Locke’s Semantic Theory†. in Locke on Human Understanding,(ed) I. C. Tipton. pp. 123-140.

The Need for Employee Counseling Essays -- Business Management Studies

The Need for Employee Counseling Employees are the most valuable asset the company has. Without employees the company is just bricks and walls and pieces of iron and steel. Employees are the ones that bring the place alive, they cause the activity and they are responsible for output. Though today all of us have been influenced by the age of information technology and automation, there is no company that can claim that it can make it on its own without employees. In fact today more than ever it is necessary for organizations to realize that an employee is very valuable and losing an employee is a resource lost. Having said as much, we see that in actual practice dealing with employees at times is the worst nightmare of any manager. Employee Relations is gaining momentum as time goes by but there is no one scientific formula that takes care of all. This is because each organization is different as is each employee. The problems that arise can generically be attributed to the following reasons:  ¤ Poor employee relations  ¤ Absence of employee counseling  ¤ Poor or no employee coaching The focus of this report is on these three functional areas and each will be discussed separately. Employee Relations The Importance of Employee Relations Working with employees requires an understanding of what actually makes the employee function. Satisfying monetary needs does not have a long lasting impact. Employees need to be kept informed and must be provided with an opportunity to raise suggestions and voice their complains. Otherwise employees are bound to feel dissatisfied and alienated. The Employee Relations (ER) department basically takes care of the company's communication program, its Employee Assistance Program (EAP) and its employee recognition program. Effective employee management is the key to having favorable employee relations, which in turn is necessary for retaining talented and productive employees. Common deficiencies and hindrances in the way of effective employee relations For most part, managers say that they hate managing people and it’s the most difficult part of their job. This is because; a) they have not received formal training on how to manage people b) they get little or no support from employee relations and human resource people. Most managers look at Human Resource (HR) and ER for help. However HR in most organizations is th... ... employees otherwise it will be difficult to grow. Difficult people are necessary as they help us remain on our toes and bring to the work environment the dynamism that is necessary. Bibliography Peterson, Bert "Role of Employee Relations Today." www.cableone.net, pp.1-5. Peterson, Bert "Fear- A Management Style." www.cableone.net, pp.1-4. Peyser, Randy "The Necessity of Difficult People." Exploration Hall, www.balancinglife.com, pp.1-2. Cairnes, Margot "Building self-confidence should be strategic priority." www.hr-info.com, pp.1-2. "Employee Assistance Program; Counselling Service." www.benefits.org, pp.1-3. "Counseling Service." www.balancinglife.com, pp.1-2. "The Layperson's Guide to Counselor Ethics: What You Should Know About the Ethical Practice of Professional Counselors." www.counseling.org, pp.1-2. "7 Ways To Beat The Blues." www.hurstplace.com, pp.1 Atkinson, William "Wellness, Employee Assistance Programs: Investments, Not Costs." www.findarticles.com, pp.1-6 Farr, John "Problem Employees: How do managers decide how and when to deal with poor employee performance?" www.findarticles.com, pp.1-7 "The Future of Electronic Counselling." www.bac.co.uk, pp.1-2

Cwts Narrative Report

NARRATIVE REPORT (Disaster Emergency Response Training with Water Safety and Survival Skills) Last October 4 and 5, 2012 students of STI College Caloocan that has NSTP or CWTS course attended and conducted training for Disaster Emergency Response Training with Water Safety and Survival Skills. Our batch was October 5, 2012 that was held at Boso-Boso Highlands Resort and Convention Center. The training and topics covered are regarding Obstacle Training, Rappelling, Bandaging, CPR, First Aid Training, Proper Wearing of Life Vest/Jacket, and the Water Survival Techniques.All students venue before going to Boso-Boso Highlands Resort and Convention Center was in STI College Caloocan. At exactly 5:00am, but since other students are not responsible they came late. That’s why instead of 6:00am departure, it became 6:30am already or almost 7:00am. Luckily, we did not encounter traffic that’s why we arrive at Boso-Boso Highlands Resort and Convention Center at exactly 8:00am. And then when we arrive at the training center, all students are instructed to change their clothes in much comfortable manner. The instructors gave as only 30mins to prepare and then after that we need to go to the training area immediately.So, when all of us are already settled, we immediately go to the training area. Before the training started our head in-charge, Ms. Falculan conducted a speech and she welcomes all the students in Boso-Boso Training ground. And after the program, one of the Instructors from Rescue 177 together with their Director had the orientation regarding the Rappelling Course; they teach us how to use the Rappelling equipments and how to apply it when we are doing the task already. After the orientation, we immediately proceed to the Obstacle Training ground, separately with the boys.All girls had the Obstacle Training first, while the boys are already having their Practicum regarding First Aid Training. I enjoyed the obstacle course, because I experienced run ning, balancing, jumping, crawling and climbing elements with the aim of testing my speed and endurance. Then after we accomplished the obstacle course, we proceed to the Rappelling area. And I am very thankful because I’ve done the task correctly and safely. Meanwhile, after the obstacle course and rappelling we had our lunch break already. All of us are in a hurry because after our break we are the one to have the Practicum for First Aid Course.

Service / Product of in-home daycare - Free Essay Example

Sample details Pages: 2 Words: 547 Downloads: 8 Date added: 2019/10/10 Did you like this example? Attending a high-quality program prepares a kid for kindergarten and beyond. Providing a center where children can be accommodated is thus a noble idea. This plan presents an idea of coming up with an in-home daycare program that will befit toddlers. Don’t waste time! Our writers will create an original "Service / Product of in-home daycare" essay for you Create order Toddlers possess the best ability to retain a new language if taught using the right means. As children grow, their capability of maintaining a new language increase but after 13 years, they cannot learn a new language (Genius, 2011). Contrary to popular belief, learning a second language does not interfere with the learning of the first language. In fact, it gives the toddler the advantage of learning two languages at simultaneously. This program will offer French as a second language. Teaching a toddler, a second language gives them the ability to execute tasks that require executive functioning. The teaching of French in particular as a second language gives the toddler the advantage of learning English faster as the English language has borrowed extensively from French. Additionally, they will be exposed to the culture of the French through the language. Apparently, language and culture are inseparable as the culture of people is infused in their language. Psychologists propose that toddlers should be kept safe, and closer to their home so that they can relate well as they learn. With this program, the toddlers will be exposed to a safe environmental learning condition in regards to personal and external safety. They will be taken care of as they are channeled towards the educational experience. Additionally, the center will be close to their homes, and this will offer a psychological comfort to enable them to learn well. It is recommended that toddlers be exposed to outdoor activities to enable them to develop both physically and mentally. This center will have outdoor activities for the toddlers and will be taken for trips to the park occasionally. They will also be exposed to a trustworthy educator who will attend to their physical and psychological needs (Genius, 2011). They will also be taught on core virtues such as obedience, trustworthiness, honesty, and kindness. Toddler centers are supposed to be located in safe environments where the parents can access them with ease. The center stands outs from the others due to its proximity. It is situated in a safe and secure place in 248 129th Ave NE Bellevue WA 98005 close to parks and library. This will ensure that the toddlers get are provided with enough resources from the library to help them adapt accordingly (Greenman, Stonehouse Schweikert, 2010). This is a location which is indeed close to the highway, and the toddlers will not have to walk for a couple of long distances before reaching the center. This is advantageous to the working parents as they can check on their children at any time. Since the center is supposed to be close to Microsoft Offices, the parents who work there will have easy access to their children. For the success of the toddlers, communication between the parents and staff members is important. That is why an apt child care program is necessary (Greenman, Stonehouse Schweikert, 2010). The staff members will show their commitment toward working with young children. They must resolve to behave professionally when at work to ensure that children have the best time in school.

High School Chemistry Demonstrations

Martin Luther And The Catholic Church - 1991 Words

Martin Luther was an influential scholar, professor, and monk in the 16th century who transformed the Catholic Church by sparking the beginning of the Protestant Reformation. To the Christian Nobility of the German Nation was written by Luther in 1520. Within the text, Luther challenges the three walls of the Church and instigates an ecclesiastical movement. Luther exhorts and rebukes the authority and ideals of the Roman Catholic Church. Because the walls surrounding the Church are leading to corruption and are hindering transformation, Luther’s argument for completely disbanding all the walls that the Romanists have developed is the best attempt to revolutionize the Church. In To the Christian Nobility of the German Nation, the Church has surrounded themselves with three distinct rules. As a result, Luther believes the rules within the Church are merely defending the corruption from reform. Giving a brief summary of his purpose for writing the text, Luther depicts the beliefs of the Church as foolish and unwise. The Roman Catholic Church has put complete power into the leaders of the Church (9). In the final paragraph of his introduction, Luther directly quotes Joshua 6:20, asking for aid in helping individuals reform themselves and attain God’s good grace. The first wall states that the temporal power, the leaders of the government who are not affiliated with the Church, have no jurisdiction over the spiritual estate, the leaders of the religious clergy. In otherShow MoreRelatedMartin Luther And The Catholic Church1724 Words   |  7 PagesMartin Luther Martin Luther was arguably one of the most important figures in the entire history of Christianity. If the creation of the Lutheran Church was not enough of an accomplishment, he can also be credited with orchestrating the division of the Catholic and Protestant churches. Even as a young Augustinian Monk Martin Luther was convinced the Catholic Church had lost its way. He obsessed over his purity and relationship with God, and strongly believed the Catholic Church had lost its way overRead MoreMartin Luther and the Catholic Church894 Words   |  4 Pageswise to do anything against conscience. Here I stand. I can do no other. God help me. Amen.† Martin Luther stated these words in 1521 when he was asked whether he still believed what his works taught. The Protestant Reformation was a movement during the 16th century, which aimed to reform some beliefs and practices of the Roman Catholic Church. The reformation was led by a German monk named Martin Luther and was further modifi ed by John Calvin, a French theologian and Henry VIII, the king of EnglandRead MoreMartin Luther And The Catholic Church1738 Words   |  7 PagesFew people can say that they have changed the world; fewer still can say that they did so unintentionally; but that is exactly what Martin Luther did when he posted his 95 theses in an effort to reform the Catholic Church. And while it resulted in his excommunication at the time, he continued his devotion to his faith and founded the Lutheran religion. Through his actions he not only changed the way that millions of Christians practiced their faith both now and in the past through the ProtestantRead MoreMartin Luther And The Roman Catholic Church837 Words   |  4 Pagescriticized the way the Roman Catholic Church was dealing with doctrines, education and dealing with behavior. Hearing what people were saying about the Roman Catholic Church reformers such as Martin Luther, Henry VII, decided to take matters in their own hands and find a way to reform. Martin Luther was a German professor who then decided to become a priest in 1507. He was against indulgences in which people believed forgave all sins that were committed. As a result, Luther wrote â€Å"Ninety-five ThesesRead MoreThe Catholic Church Follow After Martin Luther Essay1086 Words   |  5 PagesClerical celibacy a) The Protestant Church follow after Martin Luther, meaning they do allow Priest who are not married to marry. They do not impose celibacy at all. b) The Orthodox Church does not refute a celibate priesthood, that is after all why the priest-monks (monks that are also priests) exist. Celibacy is on a voluntary bases and never to be forced upon anyone. c) The Catholic Church does impose celibacy on its priest. Recently some of Eastern Catholic Church have allowed for their priest toRead MoreMartin Luther : Cuts All Ties With Catholic Church1712 Words   |  7 PagesDecember 2015 Martin Luther: Cuts All Ties with Catholic Church I. Introduction Whether you believe in a higher power or not, religion has impacted our lives in some way. Vice versa, people can make an impact on religions and transform them to what we know today. Take for example Martin Luther. He was a man looking to simply reform the Roman Catholic Church and its preaching’s because he disagreed with it. With his many ideas, strong will, and criticisms, he forever changed the world. Martin challengedRead MoreRoman Catholic Church Reformation: Martin Luther Essay702 Words   |  3 Pagesreformation when Martin Luther Posted up his Ninety-Five Theses on the door of the Roman Catholic Church and published in Wittenberg, Germany. The Reformation Became the Basis for the founding of Protestantism, one of the three major branches of Christianity. Luther had far-reaching political, economic and social effects. But the main question is why Martin Luther was able to successfully challenge the church of its religious and political authority? After evaluating the main reasons why Luther had successRead MoreMartin Luther And The Catholic1550 Words   |  7 Pagestransformation, but Martin Luther is one of the more significant figures. This paper is about how Martin Luther, a catholic German Monk, played a substantial role in influencing the religion of that time and initiated the Protestant Reformation. Martin Luther affected the Catholic Church, which was the major religion in Europe at the time, with his deep-seated beliefs on indulgences and how you can find your own salvation without aid of the Catholic Church or the Pope. After Martin Luther was tried atRead MoreThe 95 Theses By Martin Luther982 Words   |  4 PagesFor this essay, I chose the 95 Theses by Martin Luther as my primary source. This primary source is a historical document that cause major uproars throughout Europe. The 95 Theses were written by Martin Luther in October of 1517. The 95 Theses were ninety-five statements written by Martin Luther in opposition to the Roman Catholic Church. They challenged the common practices of the Catholic Church, including indulgences and the authority of the pope. The 95 Theses sparked a theological debate thatRead MoreLutheranism and Its Impact on Germanic Peasants1396 Words   |  6 Pagessweeping the Catholic Church. Lutheranism’s impact stretched far beyond its ow n boarders, instigating changes within the Catholic Church to combat Lutheranism. Through Lutheranism, the peasants of Western Europe experienced both a social and spiritual improvement and without Lutheranism, would have faced continued oppression by the Catholic Church. When Martin Luther nailed his 95 Theses to the doors of Castle Church in Wittenberg, Germany, his goal was to reform the Catholic Church and to end its

Hospitality Management Competitive Business

Question: Describe about the Hospitality Management for Competitive Business Environment. Answer: Introduction: In the present competitive business environment, organizations have to improvise several strategies in order to achieve sustainable growth and strategic objectives. Particularly in the food and beverage industry, effective utilization of the operational process and supply chain management process has become one of the important aspects for the organization. Organizations have to understand the needs and requirements of the customers to implement strategy that can actually help organization to gain competitive advantage in the market. Many studies have highlighted the fact that availability of high quality products and services in the food and beverage industry has created difficulties for the organizations in order to gain competitive advantage in the market (Van der Wagen Goonetilleke, 2015). Furthermore, organizations dealing in the food and beverage industry focus towards the expansion of businesses worldwide in order to enhance the revenue at the new level. Therefore, it enhance s the difficulty level for the organizations to gain competitive advantage in the market. On the other hand, value chain analysis reflects a strategic tool that helps organizations to analyze internal activities in an effective manner. In this report, the focus will be on a Sydney based restaurants that has able to fare amount of share in the Australian food and beverage industry. The report will conduct an in-depth value chain analysis of the Sydney base food and beverage organizations. The report will also focus on several factors of the Australian food and beverage market in order to identify the best possible way for the Sydney based dining restaurants to gain competitive advantage in the market. Value chain analysis and Competitive advantage in the food and beverage industry: As per the article by Mok, Sparks Kadampully (2013) sustainability and growth of an organization in a specific industry depends on prime two factors. Firstly, the focus will be on the development of supply chain management in food and beverage industry to gain competitive advantage in the market. Secondly, the organization will have to focus on the sustaining its position in the market. As mentioned by Davis et al. (2013) supply chain management and competitive advantage is proportionately related to each other. Thus, all the organizations dealing in the food and beverages industry will have to focus on the areas in order to survive in this extremely competitive market. The competitive advantage of the organizations in the food and beverage industry is heavily depended on the expected values that are derived from the services and products. As highlighted by Brotherton (2012) food and beverages organizations are focusing on two possible factors namely low-cost advantage and different iation advantage. It has been analyzed that when customers are able to evaluate the superiority of the services or products, they will pay higher price for it. On the other hand, low-cost advantage describes the total amount of cost undercut of the organization for the customers. Many studies have highlighted that organizations will have to analyze the two pricing strategies in order to evaluate the best possible strategy for the organization. Advantages of low-cost and differentiation strategy: The food and beverage organizations have to pay attention towards the utilization of proper supply chain management in order to gain competitive advantage in the market. It can be mentioned that the supply chain management include services and products differentiations so that it can able to attract customers in an appropriate way. The organization can able to gain competitive advantage when customers perceive that the provided products and services are unique in the market. For instance, if organization able to provide high quality product and services, it will definitely influence people to purchase food products from the organization (Patiar, 2016). Organizations will also have to include several factors for ensuring different advantages in the market (Harrington, Ottenbacher Powell, 2014). The factors include availability, unique features, incurring fewer risks and superior quality products and services in order to attract customers to avail services from food and beverage indus try. On the other hand, it is to be noted that at the time of implementing different strategies helps organizations to gain advantage in the marketing in a different way. The first way to enhance the price until the time it influence the current share of the market. On the other hand, low-cost advantage is enabling the two prime functionalities of the organization. The first functionality focuses on the maintenance of the reduced prices of the offered service and products (Robinson, Solnet Breakey, 2014). Other functionalities focus on the match the prices so that it can able to create positive impact on the profitability of the organization. Many studies have identified that lot of organizations are not able to fulfill competitive advantage in the market. In this situation, majority of the restaurants gets confused in order to utilize low-cost differentiation and differentiation advantage strategy effectively in the market. As a result, it creates direct impact of the revenue leve l of the restaurants. Present market condition in the Sydneys food and beverage industry: As mentioned by Sisson Adams (2013) food and beverage industry signifies largest manufacturing sector in Australia. Many studies have highlighted the fact that competition in the food and beverage industry has increase at the rapid rate in Australia. As a result, most of the organizations have faced huge amount of difficulties in implementing strategies so that it can able to gain popularity in the market. It has been analyzed that around 47% of the total retail market is captured by the food and grocery sector. Therefore, total amount that is spend in the food and grocery sector is estimated around $90 billion (Lashley, 2015). It highlighted the kind of competition that organizations in Sydney is facing to sustain its position in the market. The prime food and beverage product in Sydney includes dairy, seafood, grains and wine. The sector also focuses towards providing different types of food products in order to develop effective channel in the market. Furthermore, organizations a lso focus on the maintenances of flexibility within the industry so that it can influence for the effective utilization of supply chain process. Furthermore, food and beverage industry has greater impact over the economical position of Australia. In addition, food and beverage industry also creates lot of job opportunity and investment opportunity that help to increase the competition level in the market. As mentioned by Ogle, Ogle Williams (2014) Sydneys food and beverage industry is extremely dynamic and also diversified towards the needs of the customers. In fact, different ranges of food products in the Sydney market also highlighted the ethnicity and cultural diversity of the country. It is also have to be mentioned that Australian food products are influenced by the European, Asian and Eastern flavors. Moreover, all the food and beverages organizations in Sydney are also focusing towards providing superior ambience to the visitors so that they can increase the satisfaction level of the customers. For instance, Tang Hui Restaurant has focuses on to provide a diverse range of impressive ambience and foods in order to gain competitive advantage in the market. The restaurant is developed in such a way so that people can feel relax and comfortable with the families (Van der Wagen Goonetilleke, 2015). Furthermore, the organization also focuses on providing clean and healthy atmosphe re so that people can able to enjoy at their fullest. On the other hand, another popular Sydney base restaurant namely The Dining Room focuses on the maintenance of safety standards in order to gain competitive advantage in the market. In fact, the organization tries to invest more in the supply chain process so that people can get the products at the highest quality. The organization also considers the impact of climate change impact on the taste and preferences of the people. Therefore, it always tries to provide innovative food products to gain competitive advantage in the market. Bars and restaurants in Australia: It can be assessed that number of bars and restaurants in Australia has grown in a rapid rate over the past few years. For that reason, restaurants have tried to add value to their provided products and services in order to gain competitive advantage in the market. For instance, The Cuban Place has focuses towards the maintenance of superior quality ambience in order to attract people from all across the world. Moreover, YAYOI Japanese Teishoku Restaurant also is situated in the middle of the city (Kseoglu, Sehitoglu Craft, 2015). Therefore, it helps people to visit the restaurants in a much more frequent manner. The effective utilization of products and services has provided YAYOI Japanese Teishoku Restaurant the opportunity to gain more popularity in the market. In fact, it also has provided organization the opportunity to market their products in an appropriate way. The high quality food, commendable services and unique ambience settings in the Sydney restaurants are emerged as the prime factors that can help to gain competitive advantage in the market. Furthermore, the restaurants have tried to implement the assessment process regarding the needs of the customers so that it can able to utilize supply chain process in an effective way. Thus, maintaining the unique value of the products and services helped organizations to maintain its position in the competitive market. Furthermore, many studies have highlighted the fact that Australian foods and beverage industry is focusing towards the utilization of advance tools and technology so that it can able to fulfill the needs of the customers in an effective way (Pirani Arafat, 2014). Therefore, it has influenced the increasing competition rate in the food and beverage industry in the Australian market. Furthermore, Australian government is also focused towards the implementation of several rules an d regulations so that it can provide assistance for the new entrants in the food and beverage market (Pizam, Okumus Hutchinson, 2013). Thus, it highlights the fact that organizations dealing in the food and beverage industry are provided with the extensive opportunities so that they can able to sustain its position in the market. Now, it is obvious that all the rules and regulations are applicable for the bars and restaurants as well. Thus, it highlights the fact that all the restaurants and bars are focused towards providing additional value to the customers so that it can help to increase the level of competitive advantage in the market. Porters value chain analysis: As per the article by Wang et al. (2013), value chain analysis is extremely important to gain competitive advantage in the market. Porters value chain analysis helps organizations to include all the factors that can create positive impact on the revenue level of the organization. Now, The Dining Room is focused towards maintaining all the activities that can provide additional value to the organization. For instance, The Dining Room has initiated effective inbound and outbound logistics operation in order to get competitive advantage in the market. Furthermore, The Dining Room is focused towards effective utilization of internet to implement effective marketing strategy for the organization. The value chain analysis also focuses towards the effective utilization of location to enhance the popularity in the competitive Sydney market. Thus, marketing activities of The Dining Room will include the effective utilization of infrastructure to gain competitive advantage in the market. The D ining Room also focuses on the procurement process to gain cost advantage in the competitive market. Figure 1: Porters value chain analysis (Source: Arendt, Paez Strohbehn, 2013) Utilization of the menu engineering by the food and beverage outlets for increasing the profits: As opined by Ryan (2015) menu engineering describes the study of maximizing popularity and profitability of several items in the food and beverage industry. Many studies have mentioned, Menu engineering is not a random concept. Menu engineering concept includes the following four steps: Costing of the menu: Costing of the menu describes the process of calculating the expected cost of different ingredients that is required to prepare a particular item. This step also represents the primary step of the menu engineering process (Arendt, Paez Strohbehn, 2013). Studies have mentioned that organizations cannot skip this step, as it can create direct impact on the profit level of the organization. For instance, Palace Chinese Restaurant, specific personnel are recruited to handle the costing of the menu. The selected personnel possess in-depth knowledge regarding the cost of each ingredient. This step helps organizations to evaluate the kind of profit they can expect at a particular week or season. Categorize menu items according to the popularity and profit level: The process of differentiating each item helps organization to differentiate the entire menu into several sections and categories. Different sections of the menu items include Drinks, Desserts, Entrees and Appetizers. Moreover, organizations can also divide categories in several sections (Al Yousuf, Taylor Taylor, 2015). For instance, categories like entrees can be differentiate in the sections like meat entrees, vegetarian entrees and seafood entrees (Wood, 2013). As a result, it helps organizations or restaurants to develop menu in a sequential manner. Design of the menu: Design of the menu describes the process of highlighting the prime items that organizations want to sale in an increasing manner. As per the article by Wang et al. (2013), organizations will have to assess its customer base at the time of developing design for the menu. For instance, organizations will have to identify the items that customers want the most so that it can able to highlight the item in an effective way. Therefore, it is necessary for the organizations to place the most profitable item at that place (Boella Goss-Turner, 2013). Restaurants also have to utilize evocative texts at the time of explaining different menu to the customers so that it can able to gain competitive advantage in the market. Testing of the menu: In this step, restaurants will have to analyze the effectiveness of the menu in the development of the businesses. It will help restaurants to identify the best possible layout to attract customers in an effective way. It has been identified that all the larger food and beverages organizations utilize menu-engineering technique for enhancing the profit level of the organization (Yang Mattila, 2016). Therefore, it also helps restaurants to minimize the waste level, which will create positive impact on the profit level of the organization. Conclusion: The report has highlighted the significance of value chain analysis and competitive advantage in the food and beverage industry in Australia. The report has highlighted the fact that several restaurants in the Sydney have able to utilize value chain analysis in an effective way in order to gain competitive advantage in the market. Furthermore, the report has highlighted the fact that Australian food and beverages industry is getting extremely competitive in the past few years. Therefore, it has become necessary for the restaurants in Sydney to implement effective strategies in order to gain competitive advantage in the market. Moreover, the report also highlighted the fact that kind of impact that effective utilization of menu engineering technique can have on the profit level of the organization. Thus, it can be mentioned that restaurants in Sydney will have to focus on all the factors in order to gain competitive advantage in the market. References: Al Yousuf, M., Taylor, E., Taylor, J. (2015). Developing a government strategy to meet international standards of food safety across the hospitality industry.Worldwide Hospitality and Tourism Themes,7(1), 4-16. Arendt, S. W., Paez, P., Strohbehn, C. (2013). Food safety practices and managers' perceptions: a qualitative study in hospitality.International Journal of Contemporary Hospitality Management,25(1), 124-139. Boella, M., Goss-Turner, S. (2013).Human resource management in the hospitality industry: A guide to best practice. Routledge. Brotherton, B. (Ed.). (2012).International Hospitality Industry. Routledge. Davis, B., Lockwood, A., Pantelidis, I., Alcott, P. (2013).Food and beverage management. Routledge. Harrington, R. J., Ottenbacher, M. C., Powell, F. A. (2014). Teaching service quality, innovation management and other service considerations in the hospitality management.The Routledge Handbook of Tourism and Hospitality Education, 356. Kseoglu, M. A., Sehitoglu, Y., Craft, J. (2015). Academic foundations of hospitality management research with an emerging country focus: A citation and co-citation analysis.International Journal of Hospitality Management,45, 130-144. Lashley, C. (2015). Hospitality experience: An introduction to Hospitality Management.Journal of Tourism Futures,1(2), 160-161. Mok, C., Sparks, B., Kadampully, J. (2013).Service quality management in hospitality, tourism, and leisure. Routledge. Ogle, A., Ogle, N., Williams, A. (2014). Hospitality Management Undergraduate Qualification Prestige: An Exploratory Study Of Malaysian Degrees. Patiar, A. (2016). Costs allocation practices: Evidence of hotels in Australia.Journal of Hospitality and Tourism Management,26, 1-8. Pirani, S. I., Arafat, H. A. (2014). Solid waste management in the hospitality industry: A review.Journal of environmental management,146, 320-336. Pizam, A., Okumus, F., Hutchinson, J. (2013). Forming a long-term industry-university partnership: The case of Rosen College of Hospitality Management.Worldwide Hospitality and Tourism Themes,5(3), 244-254. Robinson, R. N., Solnet, D. J., Breakey, N. (2014). A phenomenological approach to hospitality management research: Chefs occupational commitment.International Journal of Hospitality Management,43, 65-75. Ryan, C. (2015). Trends in hospitality management research: a personal reflection.International Journal of Contemporary Hospitality Management,27(3), 340-361. Sisson, L. G., Adams, A. R. (2013). Essential hospitality management competencies: The importance of soft skills.Journal of Hospitality Tourism Education,25(3), 131-145. Van der Wagen, L., Goonetilleke, A. (2015).Hospitality Management, Strategy and Operations. Pearson Higher Education AU. Wang, Y. F., Chen, S. P., Lee, Y. C., Tsai, C. T. S. (2013). Developing green management standards for restaurants: An application of green supply chain management.International Journal of Hospitality Management,34, 263-273. Wood, R. C. (Ed.). (2013).Key concepts in hospitality management. Sage. Yang, W., Mattila, A. (2016). Why do we buy luxury experiences? Measuring value perceptions of luxury hospitality services.International Journal of Contemporary Hospitality Management,28(9).