Wednesday, January 29, 2020

Locke on Language Essay Example for Free

Locke on Language Essay John Locke (1632-1704) is a great influential British philosopher, reputed by many as the first of the great English empiricists. He offered a comprehensive philosophy of language as well, which was the first of its kind in modern philosophy. In line with Descartes, he pushed reason to the forefront as a tool of philosophical enquiry and opposed authoritarianism and blind acceptance of dictates of religion or superstitions. Lockes masterpiece, An Essay Concerning Human Understanding, concerns itself with determining the limits of human understanding and the legitimacy of knowledge claims. Specifically, Book III of the work investigates into language and its importance in the process of knowledge and epistemological enquiries. Let me brief the main aspects of his approach to language and the context from which it evolves out. Body of the Essay (Lockean Enquiry into Language) In the four Books of the Essay, Locke considers the sources and nature of human knowledge and as a part of it he takes up a study of language. (An Essay Concerning Human Understanding, Locke, 1. 1. 7. , p. 47). Against Descartes, he claimed, that mind has no innate ideas (primary notions or inborn ideas). Human mind is a tabula rasa (clear slate) and experiences write on it. In holding this view he subscribes to the axiom of empiricism that ‘there is nothing in the intellect that was not previously in the senses’. Ideas are but materials, out of which, knowledge is constructed. Neither speculative or innate moral principles, nor ideas, such as God, identity, etc. , are there in the mind of the new-born. ‘Children and the idiots prove it’, Locke says. His theory of substratum and substance, and the distinction he makes between primary and secondary qualities are all someway connected to his theory of language. The distinction between real essences and nominal essences, which he makes, stems from his theories of substance and qualities. It seems Locke holds some version of the representational theory of perception, though some scholars dispute it. Locke is not at all skeptic about substances as did Hume. Since Berkeley, Locke’s theory of the substratum or substance has been attacked as incoherent. Since we have no such experience of such an entity there is no way to derive such an idea from experience, his critics argue. (cf. I. IV. 18. p 95) The real essence of a material thing is its atomic constitution. The atomic constitution is the causal basis of all the observable properties of the thing. If the real essences were known all the observable properties could be deduced from it. These real essences are quite unknown to us according to Locke. Ayer interprets: ‘substance in general’ means whatever it is that supports qualities, while the real essence means ‘the particular atomic constitution lying behind observable qualities. Ayer treats the unknown substratum as the same as real essence. This interpretation eliminates the need to explain particulars without properties. But it is to be accepted that such reductionism lacks textual support from Locke and it conflicts some of Locke’s own positions according to some critics. A theory of meaning (semantic theory) is central to any philosophical account of language Locke also develops one when he claims that our words (general terms) refer to our (abstract) ideas. Abstract ideas and classification are of central importance to Locke’s discussion of language. Words that stand for ideas can be distinguished as ideas of substances, simple modes, mixed modes, relations etc. Not all words are ideas, for example, particles that relate. In his analysis of language, Locke gives more attention to nouns than to verbs (II. 7. 1. p 471). Though Locke’s main semantic theory claimed that â€Å"Words in their primary or immediate signification signify nothing but the ideas in the mind of him that uses them†, it was vehemently criticized as a classic blunder in semantic theory. For J. S. Mill, Locke seems not distinguishing the meaning of the word from its reference. But as Norman Kretzmann rightly points out Locke distinguishes between meaning and reference (Tipton, 1977, pp. 123-140). In Locke’s discussion on substances, he says, physical substances are atoms and things made up of atoms. But we have no experience of the atomic structure of horses and tables. Horses and tables are known through secondary qualities such as color, taste, smell etc and primary qualities such as shape and extension. Hence he held that real essence cannot give meaning of names. Ordinary people are the chief makers of language, he believed. Conclusion Locke brought in a tradition in language theory that influenced James Campbell and I. A. Richards, rhetoricians like Edward P. J. Corbett, Condillac, Saussure and structuralists like Claude Levi-Strauss. Linguistic philosophy (logical positivism, logical atomism and so on) in 20th century had something to respond to Locke if not to receive from him. However, I wouldn’t reckon Locke as a linguist than an empiricist. References Locke, John (1995) An Essay Concerning Human Understanding. Aemherst, New York: Prometheus Books. Kretzmann, Norman (1977) â€Å"The Main Thesis of Locke’s Semantic Theory†. in Locke on Human Understanding,(ed) I. C. Tipton. pp. 123-140.

Tuesday, January 21, 2020

The Need for Employee Counseling Essays -- Business Management Studies

The Need for Employee Counseling Employees are the most valuable asset the company has. Without employees the company is just bricks and walls and pieces of iron and steel. Employees are the ones that bring the place alive, they cause the activity and they are responsible for output. Though today all of us have been influenced by the age of information technology and automation, there is no company that can claim that it can make it on its own without employees. In fact today more than ever it is necessary for organizations to realize that an employee is very valuable and losing an employee is a resource lost. Having said as much, we see that in actual practice dealing with employees at times is the worst nightmare of any manager. Employee Relations is gaining momentum as time goes by but there is no one scientific formula that takes care of all. This is because each organization is different as is each employee. The problems that arise can generically be attributed to the following reasons:  ¤ Poor employee relations  ¤ Absence of employee counseling  ¤ Poor or no employee coaching The focus of this report is on these three functional areas and each will be discussed separately. Employee Relations The Importance of Employee Relations Working with employees requires an understanding of what actually makes the employee function. Satisfying monetary needs does not have a long lasting impact. Employees need to be kept informed and must be provided with an opportunity to raise suggestions and voice their complains. Otherwise employees are bound to feel dissatisfied and alienated. The Employee Relations (ER) department basically takes care of the company's communication program, its Employee Assistance Program (EAP) and its employee recognition program. Effective employee management is the key to having favorable employee relations, which in turn is necessary for retaining talented and productive employees. Common deficiencies and hindrances in the way of effective employee relations For most part, managers say that they hate managing people and it’s the most difficult part of their job. This is because; a) they have not received formal training on how to manage people b) they get little or no support from employee relations and human resource people. Most managers look at Human Resource (HR) and ER for help. However HR in most organizations is th... ... employees otherwise it will be difficult to grow. Difficult people are necessary as they help us remain on our toes and bring to the work environment the dynamism that is necessary. Bibliography Peterson, Bert "Role of Employee Relations Today." www.cableone.net, pp.1-5. Peterson, Bert "Fear- A Management Style." www.cableone.net, pp.1-4. Peyser, Randy "The Necessity of Difficult People." Exploration Hall, www.balancinglife.com, pp.1-2. Cairnes, Margot "Building self-confidence should be strategic priority." www.hr-info.com, pp.1-2. "Employee Assistance Program; Counselling Service." www.benefits.org, pp.1-3. "Counseling Service." www.balancinglife.com, pp.1-2. "The Layperson's Guide to Counselor Ethics: What You Should Know About the Ethical Practice of Professional Counselors." www.counseling.org, pp.1-2. "7 Ways To Beat The Blues." www.hurstplace.com, pp.1 Atkinson, William "Wellness, Employee Assistance Programs: Investments, Not Costs." www.findarticles.com, pp.1-6 Farr, John "Problem Employees: How do managers decide how and when to deal with poor employee performance?" www.findarticles.com, pp.1-7 "The Future of Electronic Counselling." www.bac.co.uk, pp.1-2

Monday, January 13, 2020

Cwts Narrative Report

NARRATIVE REPORT (Disaster Emergency Response Training with Water Safety and Survival Skills) Last October 4 and 5, 2012 students of STI College Caloocan that has NSTP or CWTS course attended and conducted training for Disaster Emergency Response Training with Water Safety and Survival Skills. Our batch was October 5, 2012 that was held at Boso-Boso Highlands Resort and Convention Center. The training and topics covered are regarding Obstacle Training, Rappelling, Bandaging, CPR, First Aid Training, Proper Wearing of Life Vest/Jacket, and the Water Survival Techniques.All students venue before going to Boso-Boso Highlands Resort and Convention Center was in STI College Caloocan. At exactly 5:00am, but since other students are not responsible they came late. That’s why instead of 6:00am departure, it became 6:30am already or almost 7:00am. Luckily, we did not encounter traffic that’s why we arrive at Boso-Boso Highlands Resort and Convention Center at exactly 8:00am. And then when we arrive at the training center, all students are instructed to change their clothes in much comfortable manner. The instructors gave as only 30mins to prepare and then after that we need to go to the training area immediately.So, when all of us are already settled, we immediately go to the training area. Before the training started our head in-charge, Ms. Falculan conducted a speech and she welcomes all the students in Boso-Boso Training ground. And after the program, one of the Instructors from Rescue 177 together with their Director had the orientation regarding the Rappelling Course; they teach us how to use the Rappelling equipments and how to apply it when we are doing the task already. After the orientation, we immediately proceed to the Obstacle Training ground, separately with the boys.All girls had the Obstacle Training first, while the boys are already having their Practicum regarding First Aid Training. I enjoyed the obstacle course, because I experienced run ning, balancing, jumping, crawling and climbing elements with the aim of testing my speed and endurance. Then after we accomplished the obstacle course, we proceed to the Rappelling area. And I am very thankful because I’ve done the task correctly and safely. Meanwhile, after the obstacle course and rappelling we had our lunch break already. All of us are in a hurry because after our break we are the one to have the Practicum for First Aid Course.

Sunday, January 5, 2020

Service / Product of in-home daycare - Free Essay Example

Sample details Pages: 2 Words: 547 Downloads: 8 Date added: 2019/10/10 Did you like this example? Attending a high-quality program prepares a kid for kindergarten and beyond. Providing a center where children can be accommodated is thus a noble idea. This plan presents an idea of coming up with an in-home daycare program that will befit toddlers. Don’t waste time! Our writers will create an original "Service / Product of in-home daycare" essay for you Create order Toddlers possess the best ability to retain a new language if taught using the right means. As children grow, their capability of maintaining a new language increase but after 13 years, they cannot learn a new language (Genius, 2011). Contrary to popular belief, learning a second language does not interfere with the learning of the first language. In fact, it gives the toddler the advantage of learning two languages at simultaneously. This program will offer French as a second language. Teaching a toddler, a second language gives them the ability to execute tasks that require executive functioning. The teaching of French in particular as a second language gives the toddler the advantage of learning English faster as the English language has borrowed extensively from French. Additionally, they will be exposed to the culture of the French through the language. Apparently, language and culture are inseparable as the culture of people is infused in their language. Psychologists propose that toddlers should be kept safe, and closer to their home so that they can relate well as they learn. With this program, the toddlers will be exposed to a safe environmental learning condition in regards to personal and external safety. They will be taken care of as they are channeled towards the educational experience. Additionally, the center will be close to their homes, and this will offer a psychological comfort to enable them to learn well. It is recommended that toddlers be exposed to outdoor activities to enable them to develop both physically and mentally. This center will have outdoor activities for the toddlers and will be taken for trips to the park occasionally. They will also be exposed to a trustworthy educator who will attend to their physical and psychological needs (Genius, 2011). They will also be taught on core virtues such as obedience, trustworthiness, honesty, and kindness. Toddler centers are supposed to be located in safe environments where the parents can access them with ease. The center stands outs from the others due to its proximity. It is situated in a safe and secure place in 248 129th Ave NE Bellevue WA 98005 close to parks and library. This will ensure that the toddlers get are provided with enough resources from the library to help them adapt accordingly (Greenman, Stonehouse Schweikert, 2010). This is a location which is indeed close to the highway, and the toddlers will not have to walk for a couple of long distances before reaching the center. This is advantageous to the working parents as they can check on their children at any time. Since the center is supposed to be close to Microsoft Offices, the parents who work there will have easy access to their children. For the success of the toddlers, communication between the parents and staff members is important. That is why an apt child care program is necessary (Greenman, Stonehouse Schweikert, 2010). The staff members will show their commitment toward working with young children. They must resolve to behave professionally when at work to ensure that children have the best time in school.

Thursday, December 19, 2019

Martin Luther And The Catholic Church - 1991 Words

Martin Luther was an influential scholar, professor, and monk in the 16th century who transformed the Catholic Church by sparking the beginning of the Protestant Reformation. To the Christian Nobility of the German Nation was written by Luther in 1520. Within the text, Luther challenges the three walls of the Church and instigates an ecclesiastical movement. Luther exhorts and rebukes the authority and ideals of the Roman Catholic Church. Because the walls surrounding the Church are leading to corruption and are hindering transformation, Luther’s argument for completely disbanding all the walls that the Romanists have developed is the best attempt to revolutionize the Church. In To the Christian Nobility of the German Nation, the Church has surrounded themselves with three distinct rules. As a result, Luther believes the rules within the Church are merely defending the corruption from reform. Giving a brief summary of his purpose for writing the text, Luther depicts the beliefs of the Church as foolish and unwise. The Roman Catholic Church has put complete power into the leaders of the Church (9). In the final paragraph of his introduction, Luther directly quotes Joshua 6:20, asking for aid in helping individuals reform themselves and attain God’s good grace. The first wall states that the temporal power, the leaders of the government who are not affiliated with the Church, have no jurisdiction over the spiritual estate, the leaders of the religious clergy. In otherShow MoreRelatedMartin Luther And The Catholic Church1724 Words   |  7 PagesMartin Luther Martin Luther was arguably one of the most important figures in the entire history of Christianity. If the creation of the Lutheran Church was not enough of an accomplishment, he can also be credited with orchestrating the division of the Catholic and Protestant churches. 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The reformation was led by a German monk named Martin Luther and was further modifi ed by John Calvin, a French theologian and Henry VIII, the king of EnglandRead MoreMartin Luther And The Catholic Church1738 Words   |  7 PagesFew people can say that they have changed the world; fewer still can say that they did so unintentionally; but that is exactly what Martin Luther did when he posted his 95 theses in an effort to reform the Catholic Church. And while it resulted in his excommunication at the time, he continued his devotion to his faith and founded the Lutheran religion. Through his actions he not only changed the way that millions of Christians practiced their faith both now and in the past through the ProtestantRead MoreMartin Luther And The Roman Catholic Church837 Words   |  4 Pagescriticized the way the Roman Catholic Church was dealing with doctrines, education and dealing with behavior. Hearing what people were saying about the Roman Catholic Church reformers such as Martin Luther, Henry VII, decided to take matters in their own hands and find a way to reform. Martin Luther was a German professor who then decided to become a priest in 1507. He was against indulgences in which people believed forgave all sins that were committed. As a result, Luther wrote â€Å"Ninety-five ThesesRead MoreThe Catholic Church Follow After Martin Luther Essay1086 Words   |  5 PagesClerical celibacy a) The Protestant Church follow after Martin Luther, meaning they do allow Priest who are not married to marry. They do not impose celibacy at all. b) The Orthodox Church does not refute a celibate priesthood, that is after all why the priest-monks (monks that are also priests) exist. Celibacy is on a voluntary bases and never to be forced upon anyone. c) The Catholic Church does impose celibacy on its priest. Recently some of Eastern Catholic Church have allowed for their priest toRead MoreMartin Luther : Cuts All Ties With Catholic Church1712 Words   |  7 PagesDecember 2015 Martin Luther: Cuts All Ties with Catholic Church I. Introduction Whether you believe in a higher power or not, religion has impacted our lives in some way. Vice versa, people can make an impact on religions and transform them to what we know today. Take for example Martin Luther. He was a man looking to simply reform the Roman Catholic Church and its preaching’s because he disagreed with it. With his many ideas, strong will, and criticisms, he forever changed the world. Martin challengedRead MoreRoman Catholic Church Reformation: Martin Luther Essay702 Words   |  3 Pagesreformation when Martin Luther Posted up his Ninety-Five Theses on the door of the Roman Catholic Church and published in Wittenberg, Germany. The Reformation Became the Basis for the founding of Protestantism, one of the three major branches of Christianity. Luther had far-reaching political, economic and social effects. But the main question is why Martin Luther was able to successfully challenge the church of its religious and political authority? After evaluating the main reasons why Luther had successRead MoreMartin Luther And The Catholic1550 Words   |  7 Pagestransformation, but Martin Luther is one of the more significant figures. This paper is about how Martin Luther, a catholic German Monk, played a substantial role in influencing the religion of that time and initiated the Protestant Reformation. Martin Luther affected the Catholic Church, which was the major religion in Europe at the time, with his deep-seated beliefs on indulgences and how you can find your own salvation without aid of the Catholic Church or the Pope. After Martin Luther was tried atRead MoreThe 95 Theses By Martin Luther982 Words   |  4 PagesFor this essay, I chose the 95 Theses by Martin Luther as my primary source. This primary source is a historical document that cause major uproars throughout Europe. The 95 Theses were written by Martin Luther in October of 1517. The 95 Theses were ninety-five statements written by Martin Luther in opposition to the Roman Catholic Church. They challenged the common practices of the Catholic Church, including indulgences and the authority of the pope. The 95 Theses sparked a theological debate thatRead MoreLutheranism and Its Impact on Germanic Peasants1396 Words   |  6 Pagessweeping the Catholic Church. Lutheranism’s impact stretched far beyond its ow n boarders, instigating changes within the Catholic Church to combat Lutheranism. Through Lutheranism, the peasants of Western Europe experienced both a social and spiritual improvement and without Lutheranism, would have faced continued oppression by the Catholic Church. When Martin Luther nailed his 95 Theses to the doors of Castle Church in Wittenberg, Germany, his goal was to reform the Catholic Church and to end its

Wednesday, December 11, 2019

Hospitality Management Competitive Business

Question: Describe about the Hospitality Management for Competitive Business Environment. Answer: Introduction: In the present competitive business environment, organizations have to improvise several strategies in order to achieve sustainable growth and strategic objectives. Particularly in the food and beverage industry, effective utilization of the operational process and supply chain management process has become one of the important aspects for the organization. Organizations have to understand the needs and requirements of the customers to implement strategy that can actually help organization to gain competitive advantage in the market. Many studies have highlighted the fact that availability of high quality products and services in the food and beverage industry has created difficulties for the organizations in order to gain competitive advantage in the market (Van der Wagen Goonetilleke, 2015). Furthermore, organizations dealing in the food and beverage industry focus towards the expansion of businesses worldwide in order to enhance the revenue at the new level. Therefore, it enhance s the difficulty level for the organizations to gain competitive advantage in the market. On the other hand, value chain analysis reflects a strategic tool that helps organizations to analyze internal activities in an effective manner. In this report, the focus will be on a Sydney based restaurants that has able to fare amount of share in the Australian food and beverage industry. The report will conduct an in-depth value chain analysis of the Sydney base food and beverage organizations. The report will also focus on several factors of the Australian food and beverage market in order to identify the best possible way for the Sydney based dining restaurants to gain competitive advantage in the market. Value chain analysis and Competitive advantage in the food and beverage industry: As per the article by Mok, Sparks Kadampully (2013) sustainability and growth of an organization in a specific industry depends on prime two factors. Firstly, the focus will be on the development of supply chain management in food and beverage industry to gain competitive advantage in the market. Secondly, the organization will have to focus on the sustaining its position in the market. As mentioned by Davis et al. (2013) supply chain management and competitive advantage is proportionately related to each other. Thus, all the organizations dealing in the food and beverages industry will have to focus on the areas in order to survive in this extremely competitive market. The competitive advantage of the organizations in the food and beverage industry is heavily depended on the expected values that are derived from the services and products. As highlighted by Brotherton (2012) food and beverages organizations are focusing on two possible factors namely low-cost advantage and different iation advantage. It has been analyzed that when customers are able to evaluate the superiority of the services or products, they will pay higher price for it. On the other hand, low-cost advantage describes the total amount of cost undercut of the organization for the customers. Many studies have highlighted that organizations will have to analyze the two pricing strategies in order to evaluate the best possible strategy for the organization. Advantages of low-cost and differentiation strategy: The food and beverage organizations have to pay attention towards the utilization of proper supply chain management in order to gain competitive advantage in the market. It can be mentioned that the supply chain management include services and products differentiations so that it can able to attract customers in an appropriate way. The organization can able to gain competitive advantage when customers perceive that the provided products and services are unique in the market. For instance, if organization able to provide high quality product and services, it will definitely influence people to purchase food products from the organization (Patiar, 2016). Organizations will also have to include several factors for ensuring different advantages in the market (Harrington, Ottenbacher Powell, 2014). The factors include availability, unique features, incurring fewer risks and superior quality products and services in order to attract customers to avail services from food and beverage indus try. On the other hand, it is to be noted that at the time of implementing different strategies helps organizations to gain advantage in the marketing in a different way. The first way to enhance the price until the time it influence the current share of the market. On the other hand, low-cost advantage is enabling the two prime functionalities of the organization. The first functionality focuses on the maintenance of the reduced prices of the offered service and products (Robinson, Solnet Breakey, 2014). Other functionalities focus on the match the prices so that it can able to create positive impact on the profitability of the organization. Many studies have identified that lot of organizations are not able to fulfill competitive advantage in the market. In this situation, majority of the restaurants gets confused in order to utilize low-cost differentiation and differentiation advantage strategy effectively in the market. As a result, it creates direct impact of the revenue leve l of the restaurants. Present market condition in the Sydneys food and beverage industry: As mentioned by Sisson Adams (2013) food and beverage industry signifies largest manufacturing sector in Australia. Many studies have highlighted the fact that competition in the food and beverage industry has increase at the rapid rate in Australia. As a result, most of the organizations have faced huge amount of difficulties in implementing strategies so that it can able to gain popularity in the market. It has been analyzed that around 47% of the total retail market is captured by the food and grocery sector. Therefore, total amount that is spend in the food and grocery sector is estimated around $90 billion (Lashley, 2015). It highlighted the kind of competition that organizations in Sydney is facing to sustain its position in the market. The prime food and beverage product in Sydney includes dairy, seafood, grains and wine. The sector also focuses towards providing different types of food products in order to develop effective channel in the market. Furthermore, organizations a lso focus on the maintenances of flexibility within the industry so that it can influence for the effective utilization of supply chain process. Furthermore, food and beverage industry has greater impact over the economical position of Australia. In addition, food and beverage industry also creates lot of job opportunity and investment opportunity that help to increase the competition level in the market. As mentioned by Ogle, Ogle Williams (2014) Sydneys food and beverage industry is extremely dynamic and also diversified towards the needs of the customers. In fact, different ranges of food products in the Sydney market also highlighted the ethnicity and cultural diversity of the country. It is also have to be mentioned that Australian food products are influenced by the European, Asian and Eastern flavors. Moreover, all the food and beverages organizations in Sydney are also focusing towards providing superior ambience to the visitors so that they can increase the satisfaction level of the customers. For instance, Tang Hui Restaurant has focuses on to provide a diverse range of impressive ambience and foods in order to gain competitive advantage in the market. The restaurant is developed in such a way so that people can feel relax and comfortable with the families (Van der Wagen Goonetilleke, 2015). Furthermore, the organization also focuses on providing clean and healthy atmosphe re so that people can able to enjoy at their fullest. On the other hand, another popular Sydney base restaurant namely The Dining Room focuses on the maintenance of safety standards in order to gain competitive advantage in the market. In fact, the organization tries to invest more in the supply chain process so that people can get the products at the highest quality. The organization also considers the impact of climate change impact on the taste and preferences of the people. Therefore, it always tries to provide innovative food products to gain competitive advantage in the market. Bars and restaurants in Australia: It can be assessed that number of bars and restaurants in Australia has grown in a rapid rate over the past few years. For that reason, restaurants have tried to add value to their provided products and services in order to gain competitive advantage in the market. For instance, The Cuban Place has focuses towards the maintenance of superior quality ambience in order to attract people from all across the world. Moreover, YAYOI Japanese Teishoku Restaurant also is situated in the middle of the city (Kseoglu, Sehitoglu Craft, 2015). Therefore, it helps people to visit the restaurants in a much more frequent manner. The effective utilization of products and services has provided YAYOI Japanese Teishoku Restaurant the opportunity to gain more popularity in the market. In fact, it also has provided organization the opportunity to market their products in an appropriate way. The high quality food, commendable services and unique ambience settings in the Sydney restaurants are emerged as the prime factors that can help to gain competitive advantage in the market. Furthermore, the restaurants have tried to implement the assessment process regarding the needs of the customers so that it can able to utilize supply chain process in an effective way. Thus, maintaining the unique value of the products and services helped organizations to maintain its position in the competitive market. Furthermore, many studies have highlighted the fact that Australian foods and beverage industry is focusing towards the utilization of advance tools and technology so that it can able to fulfill the needs of the customers in an effective way (Pirani Arafat, 2014). Therefore, it has influenced the increasing competition rate in the food and beverage industry in the Australian market. Furthermore, Australian government is also focused towards the implementation of several rules an d regulations so that it can provide assistance for the new entrants in the food and beverage market (Pizam, Okumus Hutchinson, 2013). Thus, it highlights the fact that organizations dealing in the food and beverage industry are provided with the extensive opportunities so that they can able to sustain its position in the market. Now, it is obvious that all the rules and regulations are applicable for the bars and restaurants as well. Thus, it highlights the fact that all the restaurants and bars are focused towards providing additional value to the customers so that it can help to increase the level of competitive advantage in the market. Porters value chain analysis: As per the article by Wang et al. (2013), value chain analysis is extremely important to gain competitive advantage in the market. Porters value chain analysis helps organizations to include all the factors that can create positive impact on the revenue level of the organization. Now, The Dining Room is focused towards maintaining all the activities that can provide additional value to the organization. For instance, The Dining Room has initiated effective inbound and outbound logistics operation in order to get competitive advantage in the market. Furthermore, The Dining Room is focused towards effective utilization of internet to implement effective marketing strategy for the organization. The value chain analysis also focuses towards the effective utilization of location to enhance the popularity in the competitive Sydney market. Thus, marketing activities of The Dining Room will include the effective utilization of infrastructure to gain competitive advantage in the market. The D ining Room also focuses on the procurement process to gain cost advantage in the competitive market. Figure 1: Porters value chain analysis (Source: Arendt, Paez Strohbehn, 2013) Utilization of the menu engineering by the food and beverage outlets for increasing the profits: As opined by Ryan (2015) menu engineering describes the study of maximizing popularity and profitability of several items in the food and beverage industry. Many studies have mentioned, Menu engineering is not a random concept. Menu engineering concept includes the following four steps: Costing of the menu: Costing of the menu describes the process of calculating the expected cost of different ingredients that is required to prepare a particular item. This step also represents the primary step of the menu engineering process (Arendt, Paez Strohbehn, 2013). Studies have mentioned that organizations cannot skip this step, as it can create direct impact on the profit level of the organization. For instance, Palace Chinese Restaurant, specific personnel are recruited to handle the costing of the menu. The selected personnel possess in-depth knowledge regarding the cost of each ingredient. This step helps organizations to evaluate the kind of profit they can expect at a particular week or season. Categorize menu items according to the popularity and profit level: The process of differentiating each item helps organization to differentiate the entire menu into several sections and categories. Different sections of the menu items include Drinks, Desserts, Entrees and Appetizers. Moreover, organizations can also divide categories in several sections (Al Yousuf, Taylor Taylor, 2015). For instance, categories like entrees can be differentiate in the sections like meat entrees, vegetarian entrees and seafood entrees (Wood, 2013). As a result, it helps organizations or restaurants to develop menu in a sequential manner. Design of the menu: Design of the menu describes the process of highlighting the prime items that organizations want to sale in an increasing manner. As per the article by Wang et al. (2013), organizations will have to assess its customer base at the time of developing design for the menu. For instance, organizations will have to identify the items that customers want the most so that it can able to highlight the item in an effective way. Therefore, it is necessary for the organizations to place the most profitable item at that place (Boella Goss-Turner, 2013). Restaurants also have to utilize evocative texts at the time of explaining different menu to the customers so that it can able to gain competitive advantage in the market. Testing of the menu: In this step, restaurants will have to analyze the effectiveness of the menu in the development of the businesses. It will help restaurants to identify the best possible layout to attract customers in an effective way. It has been identified that all the larger food and beverages organizations utilize menu-engineering technique for enhancing the profit level of the organization (Yang Mattila, 2016). Therefore, it also helps restaurants to minimize the waste level, which will create positive impact on the profit level of the organization. Conclusion: The report has highlighted the significance of value chain analysis and competitive advantage in the food and beverage industry in Australia. The report has highlighted the fact that several restaurants in the Sydney have able to utilize value chain analysis in an effective way in order to gain competitive advantage in the market. Furthermore, the report has highlighted the fact that Australian food and beverages industry is getting extremely competitive in the past few years. Therefore, it has become necessary for the restaurants in Sydney to implement effective strategies in order to gain competitive advantage in the market. Moreover, the report also highlighted the fact that kind of impact that effective utilization of menu engineering technique can have on the profit level of the organization. Thus, it can be mentioned that restaurants in Sydney will have to focus on all the factors in order to gain competitive advantage in the market. References: Al Yousuf, M., Taylor, E., Taylor, J. (2015). 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